助理产品经理-食用油

该职位来源于猎聘 主要职责： 1. 深入研究花生油行业趋势、市场动态及竞争对手情况，定期输出行业分析报告，为南顺花生油的新品推出、产品迭代、定价策略及市场布局指定滚动三年规划。Conduct in-depth research on industry trends, market dynamics and competitor developments in the peanut oil sector, regularly produce industry analysis reports, and formulate a rolling three-year plan for the new product launches, product upgrade, pricing strategies and market layout of Lam Soon's peanut oil products. 2. 挖掘南顺花生油在原料选材、生产工艺、营养成分、风味特点等方面的核心卖点，转化为消费者易懂的产品价值传递内容，支撑品牌宣传、产品推广及销售转化。Explore the core selling points of Lan Soon peanut oil in terms of raw material selection, production process, nutritional components, flavor characteristics, etc., convert them into consumer-friendly product value communication content, and support brand promotion, product promotion and sales conversion. 3. 协同品牌管理、内容营销团队，分品牌制定南顺花生油专属的年度市场推广计划，包括但不限于线上线下推广活动、渠道合作、消费者教育等，明确各阶段目标与数据指标，并推动计划落地执行。Collaborate with Brand Management and Content Marketing teams to develop brand-specific annual marketing plans for Lam Soon's peanut oil, including online & offline promotions, channel cooperation, consumer education, etc. Clarify phase-by-phase objectives and data metrics, and drive plan implementation.

• 协同研发、法务和品质安全团队，打造符合南顺花生油品牌调性的宣传物料（如产品手册、短视频、软文等），并为销售团队提供定期的专业的产品知识培训与销售支持。Collaborate with the R&D, Legal and Quality & Safety teams to create promotional materials aligned with the brand tone of Lam Soon's peanut oil (such as product brochures, short videos, soft articles, etc.), and provide the sales team with regular professional product knowledge training and sales support. 5. 收集市场反馈、消费者使用评价及渠道销售数据，分析产品市场表现，及时调整推广策略与内容方向，优化产品市场竞争力。Collect market feedback, consumer usage evaluations and channel sales data, analyze product market performance, timely adjust promotion strategies and content directions, and optimize product market competitiveness.

岗位要求： 1. 本科及以上学历，食品科学、农产品加工、市场营销等相关专业优先。Bachelor's degree or above, major in Food Science, Agricultural Product Processing, Marketing or related fields is preferred. 2. 5-8年及以上食用油行业相关工作经验，有花生油品类产品推广、市场研究或品牌营销实战经验者优先。3-5 years or more of relevant work experience in the edible oil industry, with practical experience in peanut oil product promotion, market research or brand marketing is preferred. 3. 精通花生油产品知识，包括原料特性、生产工艺、营养优势、品质鉴别等，能够准确提炼产品核心价值。Proficient in peanut oil product knowledge, including raw material characteristics, production process, nutritional advantages, quality identification, etc., and able to accurately extract the core value of the product. 4. 具备敏锐的市场洞察力和数据分析能力，能够快速捕捉行业趋势与消费者需求变化。Possess sharp market insight and data analysis capabilities, and be able to quickly capture industry trends and changes in consumer demand. 5. 了解广告法及食品安全相关宣传规范，确保工作合规性。Understand the Advertising Law and relevant publicity norms for food safety to ensure work compliance. 6. 有团队协作精神，能够跨部门高效协同开展工作；积极主动，抗压能力强。Have a team spirit, able to work efficiently across departments; proactive and with strong pressure resistance. 7. 需要提供过往相关工作案例或项目成果作为参考。Past relevant work cases or project achievements are required for reference.