产品经理

该职位来源于猎聘 产品经理 一、岗位职责 1. 负责收集和分析食品行业及竞品的市场信息，掌握市场动态和消费者需求，进行市场调研，分析行业趋势，深入了解水果种植、原料供应，为产品开发和市场推广提供决策支持。 2. 负责食品、饮料品类快消产品的开发策划，包括新产品的概念构思、配方设计，参与实验验证、生产工艺等环节。 3. 能够对现有产品线进行改进和优化，提升产品的品质和市场竞争力。 4. 与工厂建立长期稳定的沟通合作关系，确保产品供应的稳定性和质量，协助优化成本结构，提高产品竞争力。 5. 联络客户跟进产品上市推进工作，协调内外部资源，确保产品研发完成、大货生产后，在发运、销售环节的顺利进行。 6. 策划和组织新品上市的市场营销活动，以支持产品上市后的渠道和消费者沟通，关注销售表现，适时调整产品策略。 二、 任职要求 1. 本科及以上学历，农业工程/食品科学/食品工程/食品技术/营养学/市场营销/新闻传播等相关专业。 2. 五年及以上相关工作经验，有食品、饮料行业工作经验优先（不限于食品）。热爱快消品行业，喜欢产品开发类工作。 3. 英语听说读写流利，能作为工作语言。 4. 具备卓越创意思维、外向沟通能力、强烈探索精神及持续自我驱动力，能与公司事业共同成长。性格外放一点，卷一点，激进一点。 5. 具有一定的市场敏锐度，能够准确把握市场趋势和消费者需求。具备产品研发基础知识，如了解食品研发的基本原理和流程，掌握食品添加剂的应用、国标规定以及产品的工艺流程信息更佳。 Product manager Job Description (Job Duties & Responsibilities)

• Market Research and Analysis: Responsible for gathering and analyzing market information within the food industry and competitive products, grasping market dynamics and consumer needs. Conduct market research, analyze industry trends, gain an in-depth understanding of fruit cultivation and raw material supply，and provide decision-making support for product development and marketing promotion.
• Product Development and Planning for FMCG (Fast-Moving Consumer Goods) in Food & Beverage Category: In charge of developing and planning new FMCG products in the food and beverage categories, including conceptualizing new product ideas, designing formulations, participating in experimental validation, and overseeing production processes.
• Product Line Improvement and Optimization: Capable of improving and optimizing existing product lines to enhance product quality and market competitiveness.
• Collaboration with Factories: Establish long-term stable communication and cooperation relationships with factories to ensure stable product supply and quality. Assist in optimizing cost structures to improve product competitiveness.
• Product Launch Coordination: Liaise with clients to follow up on product launch progress, coordinate internal and external resources, and ensure smooth operations across product development, mass production, shipping, and sales.
• Marketing Activities for New Product Launches: Plan and organize marketing campaigns for new product launches to support channel and consumer communication post-launch. Monitor sales performance and adjust product strategies as needed. Job Requirements:
• Bachelor’s degree or above in Agricultural Engineering, Food Science, Food Engineering, Food Technology, Nutrition, Marketing, Journalism & Communication, or related fields.
• Minimum 5 years’ relevant experience; prior experience in the food & beverage sector is preferred. Genuine passion for the fast-moving consumer goods industry and a strong interest in product development.
• Fluent in English reading, writing, speaking, and listening, capable of using it as a working language.
• Possess outstanding creative thinking, outgoing communication skills, a strong spirit of exploration, and sustained self-motivation, with the ability to grow together with the company’s business.
• Acute market sensitivity with the ability to accurately identify market trends and consumer needs; solid foundational knowledge of product R&D, including principles and processes of food development, application of food additives, national standards, and the information of manufacturing process is a plus.