兩地(內地)業務拓展及平台營銷高級主任

We are seeking a proactive and versatile candidate with proven experience in operating e-commerce platforms and executing digital marketing initiatives across both Hong Kong and Mainland China. Join us for a dynamic role driving brand growth and market expansion across both regions.

Key Responsibilities

• Mainland and Cross-Border Business Development

  • Assist in developing and executing business expansion strategies tailored for the mainland China market;
  • Identify cross-border sales opportunities and build collaborative partnerships across key regions;
  • Support cross-border e-commerce operations, localized promotions, and consumer channel management

• Marketing Campaign Support

  • Plan and execute cross-border digital marketing campaigns across Hong Kong and the mainland China channels;
  • Support marketing communications across both Hong Kong social media, website and EDM channels and key mainland platforms;
  • Execute marketing plans to support marketing objectives and drive sales;
  • Monitor and analyze campaign performance metrics across both markets to optimize conversion and ROI

• Social Media, Content Marketing and Live Streaming

  • Create localized short-form videos and visual content tailored for regional audiences across Instagram, Facebook, Threads and Rednote;
  • Plan content calendars aligned with market preferences to maintain consistent brand communications;
  • Assist in organizing and executing live-streaming campaigns targeting both Hong Kong and the mainland consumers

• EDM & Website Content

  • Prepare localized EDM campaigns with audience segmentation, layout design, and targeted copywriting;
  • Maintain e-commerce product pages, promotional banners, and localized blog content;
  • Implement basic SEO and site optimization for both domestic and regional search environments

• Content Production and Influencer/KOL Relations

  • Coordinate with photography and videography teams for multi-platform promotional shoots;
  • Identify, negotiate with, and manage relationships with local and Mainland influencers / KOLs / KOCs

• Marketing Projects

  • Support ad-hoc regional marketing initiatives and cross-functional projects as assigned

Qualifications and Skills Required

• High Diploma or above in marketing, communications, e-commerce, or related discipline;
• Minimum 3 years or above of relevant experience;
• Intermediate video shooting and editing skills are required;
• Intermediate to solid design skills are required, such as using Canva, Photoshop or Illustrator;
• Strong understanding of social media content trends and digital storytelling is required;
• Basic knowledge of website content management and SEO is an advantage

Please apply with a detailed resume and the expected salary by email ([email protected]).