门店电商助理经理（匠心浓醇）

工作职责:

此岗位服务于上海匠心浓醇食品有限责任公司。

岗位概要: Key Performance Area

负责小程序全链路运营，包括活动策划执行、日常配置管理及核心指标监控；统筹第三方TP公司管理与全国门店协同，确保前端展示准确及后端履约顺畅；通过数据驱动优化运营策略，对渠道销售目标及用户增长负责。

Machine Translate: Oversee end-to-end mini-program operations, including campaign execution, daily configuration management, and core metric monitoring. Coordinate third-party TP agencies and nationwide store teams to ensure accurate front-end display and smooth back-end fulfillment. Drive operational strategy optimization through data analytics, accountable for channel sales targets and user growth.

基本工作职能: Key Job Responsibility

• 根据公司年度预算，制定小程序市场促销计划及活动方案，执行全流程跟踪与复盘总结，确保渠道销售目标达成。
• 监控小程序渠道新品及活动促销表现，维护运营日报/周报/月报；重点追踪拉新、转化、客单价、退款率等核心指标，针对订单量异常波动或区域门店接单问题快速介入并协调解决。
• 负责品牌私域端（活动页、Banner位、优惠券、积分规则）的日常配置与上下架管理，有效承接线下引流业务；协同跨部门团队确保信息同步，严格监控商品信息、价格、库存及门店营业状态的前端展示准确性，及时处理系统异常。
• 主导第三方TP运营公司的管理与协同，制定KPI考核标准，监控外包团队在内容投放、活动执行及数据汇报上的表现，确保运营目标高效达成。
• 协助电商负责人整合全电商平台数据报表，支持多维度数据分析工作，为业务决策提供数据支撑。

Machine Translate:

• Develop mini-program marketing promotion plans and campaign strategies based on annual budgets; execute full-cycle tracking and post-campaign reviews to ensure channel sales targets are met.
• Monitor performance of new products and promotional campaigns on the mini-program channel; maintain daily/weekly/monthly operational reports. Focus on core metrics such as acquisition, conversion rate, AOV, and refund rate; intervene promptly to coordinate solutions for abnormal order fluctuations or regional store fulfillment issues.
• Manage daily configuration and lifecycle (on/off-shelf) of private domain assets (campaign pages, Banners, coupons, point rules) to effectively capture offline traffic. Collaborate with cross-functional teams to ensure information synchronization and strictly monitor front-end accuracy regarding product info, pricing, inventory, and store operating status; resolve system anomalies in a timely manner.
• Lead the management and coordination of third-party TP agencies; define KPI standards and monitor outsourced teams’ performance in content deployment, campaign execution, and reporting to ensure efficient achievement of operational goals.
• Assist the E-commerce Head in consolidating data reports across all e-commerce platforms and support multi-dimensional data analysis to provide data-driven insights for business decision-making.

工作经历/知识、技能和能力: Qualifications and skills:

• 本科及以上学历，市场营销、电子商务等相关专业优先。
• 3年以上餐饮或连锁零售行业主流电商平台运营，至少一年小程序/会员运营经验。
• 熟练使用Excel及BI工具，具备独立数据分析能力。
• 结果导向，具备抗压能力与快节奏业务适应能力。

Machine Translate:

• Bachelor’s degree or above; major in Marketing, E-commerce, or related fields is preferred.
• 3+ years of experience in operating mainstream e-commerce platforms within the F&B or chain retail industry, with at least 1 year of specific experience in mini-program and membership operations.
• Proficient in Excel and BI tools, with independent capabilities in data extraction, analysis, and insight generation.
• Results-oriented, with strong stress tolerance and adaptability to fast-paced business environments.

任职条件: