美肤宝集团
抖音内容策划
2 months ago
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Important information
Contract type:
Permanent
Location:
Guangzhou, Guangdong Province, China
Work mode:
Onsite
Published on:
28 August 2026
What they need
该职位来源于猎聘 工作职责 1. 以抖音为核心内容平台,熟悉抖音平台内容类型/创意,规划自播间引流内容,总结跑量素材黄金公式 2. 以抖音为核心内容平台,负责达人合作策略及把控达人端短视频内容,梳理出品牌黄金达人内容策略 3. 把控抖音品牌直播间品牌输出,规划并执行整体直播间视觉/话术/道具的优化 4. 总结传统电商(天猫京东)多维内容测试结论,助力站内推广素材和主图形象的提升,进而不断沉淀和提炼产品卖点 5. 抖音账号蓝V规划和品牌campaign的规划,引导视频团队执行 任职要求 1. 直接操盘过抖音平台(月销500W+)的内容,熟悉自播引流视频/直播间视觉优化 2. 来自抖音的视觉/内容策划部,或者乙方抖趴类的内容策划 3. 熟悉传统电商,懂得如何从传统电商输出辅助性结论服务整体内容规划执行 4. 熟悉执行端的硬技巧,包括混剪/拍摄/排版/多软件运用,引导多团队执行 5. 如有一定的抖音蓝V规划/品牌campaign的执行规划经验优先考虑
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