海外整合营销经理（上海）

我们正在招聘：海外整合营销经理（上海）

📍 工作地点：上海

📍 Location: Shanghai, China

中文版岗位职责

1. 参与或主导海外年度重点营销项目的策划与执行，包括柠宝节、新品上市及重要节庆营销等，推动项目从策略制定到落地复盘的全流程管理；
2. 基于业务发展目标、市场趋势及消费者洞察，策划线上线下整合营销活动，制定清晰的传播策略、执行方案及效果评估机制，助力品牌影响力提升与业务目标达成；
3. 作为项目PM统筹品牌传播、创意内容、供应商资源及海外区域落地，协调内部相关部门与外部合作伙伴，确保项目按计划、高质量交付；
4. 建立重点营销项目的复盘机制，将成熟经验沉淀为标准流程、SOP及项目工具包，并通过产品化思维持续优化协作流程，提升项目执行效率；
5. 持续关注海内外品牌营销趋势及优秀案例，完成案例分析、经验总结与内部分享，推动团队营销能力与方法论建设。

职位要求

1. 本科及以上学历，市场营销、广告、传播等相关专业优先；具备3年以上市场营销或整合营销相关工作经验，有平台型业务、连锁消费品牌或海外市场经验者优先；
2. 具备独立策划整合营销活动的能力，能够完成从消费者洞察、策略制定、方案撰写到执行落地及数据复盘的完整闭环；
3. 具备大型年度营销项目经验，曾独立担任项目PM，或负责其中重要模块的统筹与落地；
4. 具备较强的项目管理及跨部门沟通能力，能够拆解项目目标、把控关键节点，并高效整合内外部资源推动结果达成；
5. 兼具创意思维与严谨逻辑，拥有较强的营销方案撰写、内容判断及数据分析复盘能力；
6. 具备良好的英文沟通及资料阅读能力，能够适应跨区域、跨文化协作；对海外消费者文化、内容趋势及主流社媒生态具有一定了解，有海外留学、工作或长期生活经历者优先。

Key Responsibilities

1. Plan and execute key annual marketing initiatives across international markets, including flagship brand campaigns, product launches and major seasonal moments. Manage projects end to end, from strategy development through execution and post-campaign review.
2. Develop integrated online and offline marketing campaigns based on business objectives, market trends and consumer insights, driving both brand growth and measurable business results.
3. Serve as the project lead for cross-functional campaigns, coordinating brand communications, creative content, agencies, vendors and local market teams to ensure high-quality and timely delivery.
4. Establish effective post-campaign review processes and turn proven approaches into SOPs, playbooks and project toolkits. Apply a product-oriented mindset to continuously improve workflows and execution efficiency.
5. Track global marketing trends and best-in-class campaigns, translating relevant insights into case studies, internal knowledge sharing and actionable recommendations for the team.

Qualifications

1. Bachelor’s degree or above, preferably in Marketing, Advertising, Communications or a related field. At least three years of experience in marketing or integrated marketing is required. Experience with consumer brands, chain retail, platform-based businesses or international markets is preferred.
2. Proven ability to independently develop and manage integrated marketing campaigns, covering consumer insights, strategy development, proposal writing, execution and performance analysis.
3. Hands-on experience in large-scale annual marketing campaigns, either as the overall project lead or as the owner of a key workstream.
4. Strong project management and stakeholder communication skills, with the ability to align cross-functional teams, manage key milestones and mobilise internal and external resources effectively.
5. A combination of creative thinking and strategic rigour, supported by strong proposal writing, content evaluation and data-driven campaign review skills.
6. Professional working proficiency in English and the ability to collaborate effectively across markets and cultures. Familiarity with international consumer culture, content trends and major social media platforms is highly valued. Overseas study, work or long-term living experience is a plus.

Interested in joining NINGJI’s global growth journey? Send us your CV or apply through LinkedIn.