高级客户经理

Job Responsibilities:

1. 

Strategic Planning: Develop brand strategies; responsible for drafting annual content, promotion, and execution plans for projects, as well as managing project budgets and cost control; possess knowledge of or deep experience in the education industry, with strong interest and capability in in-depth insight and research into overseas universities' brand promotion strategies, particularly student recruitment strategies;

2. 

Market Analysis: Conduct real-time monitoring of client brand and competitor activity across various channels, formats, and platforms; organize and analyze project data and produce weekly or monthly reports; maintain a service-optimization mindset, including collecting client-related market materials and executing various client service tasks through project closure;

3. 

Needs Analysis: Serve as the primary point of contact for mid- to senior-level client stakeholders; engage in in-depth communication with clients to understand, analyze, and consolidate their marketing and promotional goals and needs; quickly develop feasible execution plans and hand them off to internal teams or external partners for implementation;

4. 

Service Optimization: Stay informed on operating standards across various online promotion channels; possess relevant experience and service knowledge in new media operations, particularly hands-on content operation and customer acquisition capabilities on domestic platforms such as WeChat Official Accounts, WeChat Channels, Xiaohongshu, and Douyin, or overseas channels such as Facebook, LinkedIn, and YouTube; be able to break down planned content into a platform-specific operating cadence, drive its execution, and identify additional business opportunities in the process;

5. 

Execution Management: Lead the team in implementing plans and controlling quality; possess the ability to communicate with and manage colleagues in copywriting, design, video editing, and layout; demonstrate strong accountability for timeline and quality management; exhibit strong internal coordination and communication skills, and be able to lead the development of SOPs, quality management manuals, and other documentation to improve work efficiency, driving their adoption;

6. 

Team Management: Manage internal and external content and operations service teams; establish and evaluate team performance, improve team efficiency through internal management, and achieve internal project budget and cost control targets;

7. 

Crisis Management: Promptly seek solutions when internal service issues arise, in order to improve client service quality and satisfaction; provide timely PR support in the event of client brand issues, to safeguard the client's brand image.

Requirements:

1. 

Bachelor's degree or above, in Marketing, Advertising, Communications, Business Administration, Digital Media, or a related field;

2. 

3–5 years of experience in the advertising industry, including 1+ years in an account management role; able to use English as a working language; overseas study experience preferred;

3. 

Positive and outgoing, with excellent communication and comprehension skills; a strong thinker able to accurately capture and convey client needs; strong client service orientation, high professional dedication and enthusiasm, strong execution ability and sense of responsibility, and a strong team-player mindset;

4. 

Excellent ability to develop and control content strategy, along with strong verbal communication and pitching/presentation skills; skilled at integrating resources;

5. 

Strong logical thinking, coordination, and stress-management abilities (able to reasonably manage multiple concurrent projects), highly self-motivated, and results-driven;

6. 

Strong adaptability and a degree of resilience under pressure, able to respond to unexpected situations or project issues promptly and proactively to minimize losses;

7. 

In-depth understanding of and personal insight into AI tools, IMC (Integrated Marketing Communications), digital marketing, and social media; strong data analysis capability, able to use common data analysis and organization software to support work;

8. 

Prior experience in the education industry preferred.