产品营销经理（奢侈品彩妆）

该职位来源于猎聘 Position Overview

This role is responsible for the end-to-end product marketing management , covering product strategy planning, value proposition refinement, campaign execution, cross-team collaboration and inventory governance. The candidate will drive product market penetration, enhance brand premium, and boost sales performance by deeply insighting luxury beauty market trends and consumer demands. Key Responsibilities

• Product Line & Strategy Management: Develop targeted, luxury-aligned marketing strategies for D&G fragrance and makeup products; formulate annual/seasonal product planning, positioning and go-to-market roadmaps.
• Market & Consumer Insight: Conduct in-depth market research on product performance, competitive landscape and consumer behavior; gather, analyze and translate insights into actionable marketing tactics.
• Product Value & Selling Point Refinement: Define core product value propositions and unique selling points (USPs) for fragrance and makeup; craft compelling product narratives that highlight brand heritage, craftsmanship and consumer benefits.
• Product Launch & Marketing Campaigns: Plan and execute integrated marketing campaigns for new product launches, including content creation, media cooperation, event activation and omni-channel promotion; ensure consistent luxury brand tone.
• Cross-Team Collaboration: Partner closely with sales, retail, e-commerce and creative teams to align goals, drive product adoption, optimize channel performance and accelerate sell-through rate.
• Customer Feedback & Performance Analysis: Collect and analyze customer feedback, sales data and market feedback; iterate product strategies and marketing tactics to improve product competitiveness and user experience.
• Inventory & Product Governance: Assist in product inventory management, SKU optimization, sales forecasting and product lifecycle management to balance supply and demand and reduce inventory risks. Qualifications
• Expertise: Proven expertise in product marketing strategies, especially in luxury beauty, fragrance or makeup industry; solid end-to-end product marketing experience.
• Research & Analytical Capability: Strong research, data analysis and insight extraction skills; ability to translate market and consumer data into strategic and tactical plans.
• Communication & Expression: Excellent verbal and written communication skills; ability to articulate product benefits, brand stories and value propositions clearly and persuasively.
• Industry Sensitivity: Deep passion and acute insight for luxury beauty and fragrance trends; familiarity with D&G brand style and luxury consumer psychology is a strong plus.
• Collaboration& Execution: Outstanding cross-team collaboration and project execution skills; result-oriented, detail-focused and able to thrive in a fast-paced luxury retail environment.
• Basic Skills：Fluent in written and spoken English; proficient in office software (Excel, PowerPoint, etc.) for data analysis and report presentation.