美国市场负责人-智能硬件

该职位来源于猎聘 Position Overview: We are seeking a Head of Global Marketing and Sales to lead the launch and market expansion of innovative consumer electronics. This role is critical for driving the introduction of entirely new product categories, ensuring a well-timed and impactful market entry. The candidate must have experience with distributor networks, direct-to-consumer strategies, and a strong understanding of both online sales and brick-and-mortar retail environments. Key Responsibilities:

• Product Launch Strategy: oLead global go-to-market plans for new product categories in healthcare consumer electronics, ensuring smooth product launches and scalable growth. oEstablish a structured, consistent rhythm for launching new products across global markets, focusing on maximizing reach and customer adoption.
• Sales Channels Management: oDevelop and manage relationships with distributors and create strategies for direct-to-consumer sales channels. oDrive revenue through a blended approach, leveraging e-commerce platforms and brick-and-mortar retail presence, ensuring cohesion between both channels.
• Market and Customer Insights: oAnalyze market trends and consumer behavior in healthcare electronics to refine go-to-market strategies and ensure product-market fit. oCollaborate with product development to align product features with customer needs and market demand.
• Cross-Functional Leadership: oWork with product, sales, and regional teams to execute launches effectively and meet revenue targets. oOptimize marketing and sales strategies based on customer feedback and performance metrics. Requirements:
• Proven experience launching new product categories in consumer electronics or related industries.
• Experience with distributors, direct-to-consumer sales, and managing hybrid sales models combining online and in-store strategies. 3.10+ years in global (preferably U.S.) marketing and sales leadership, with a strong focus on product launches.
• Experience in healthcare or regulated industries is a plus. Education: Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.