康师傅饮品投资(中国)有限公司
数字化营销专家
2 months ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
2 September 2026
What they need
该职位来源于猎聘 单位任务、责任： 1.规划事业数字化营销工具的开发及运营，并要求行销公司转换落实执行 2.数字化营销推广模式的制定与推动 3.利用数字化营销工具，提升推广效益 4.协同跨部门产出数字化营销整合传播方案 岗位职责： 1.新营销工具的评估、开发与引入市场推广 2.现有营销工具（抖音/支付宝/微信/小程序/O2O等）的推广运营与精进管理 3.利用数字化营销工具，为新品上市、年度Campaign等提供线上推广支持 4.根据用户反馈与数据表现，洞察消费者/通路反馈及机会点 人才规格： 经历：从事数字化营销相关工作5-8年及以上 人格特质：善规划/辅导检视/专业主导性/协作串联/策略转化专业职能/敏锐的市场洞察力/创新能力/逻辑分析能力强/善于沟通/很强的执行力
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