高级销售经理

About the role

Senior Sales Manager for the Hong Kong market, responsible for achieving regional sales targets and operational management. The role involves decomposing company strategy into annual sales targets for the Hong Kong market, formulating regional marketing strategies and execution plans, coordinating market resource allocation, and taking accountability for regional sales performance, market share, and operational returns.

Key responsibilities

• Decompose company strategy into Hong Kong market annual sales targets, formulate regional marketing strategies and execution plans, coordinate market resource allocation, and take responsibility for regional sales performance, market share, and operational returns
• Conduct in-depth research on Hong Kong and surrounding market environment, consumer trends, and competitor dynamics; produce market analysis reports; formulate targeted channel, product, and brand strategies; continuously optimize regional market layout
• Develop and manage Hong Kong regional distributor systems, conduct distributor selection and tiered management, establish and improve regional channel control mechanisms, implement price controls and market order maintenance, and guide and empower distributors to enhance operational capabilities
• Coordinate Hong Kong regional brand promotion activities, create diverse consumption scenarios such as dining, supermarkets, and tasting events aligned with local cultural characteristics, and drive localized brand implementation and consumer awareness enhancement
• Expand high-end resources including Hong Kong Chinese enterprises, business associations, and Chinese elite circles; maintain key customer relationships; cultivate high-net-worth customer segments; and enhance brand high-end influence
• Implement company control systems, supervise regional price execution, prevent channel diversion and ensure compliant operations, coordinate resolution of channel conflicts, and safeguard healthy and orderly regional market development

About you

• Bachelor's degree or above
• English proficiency to work as a working language
• 5 or more years of experience in alcohol or fast-moving consumer goods sales in Hong Kong
• Distributor management experience preferred