市场营销经理

Japan Marketing Manager (PR & KOL)

Location: Tokyo,Japan | Reports to:HQ | Employment: Full-time

About the Role

As our on-the-ground point person in Japan, you will build the relationships with top-tier Japanese media and creators, localize global campaigns and content that resonate with Japanese consumers and bring the local insight into decisions that shape our products and go-to-market strategy.

Key Responsibilities

• New Resource Development: Break into cross-industry resources (railway companies, ski resorts, TV variety programs), professional film & video circles (directors, DPs, production studios), celebrity / athlete studios, and local variety shows.
• Deep Cultivation of High-Value Relationships: Build long-term relationships with top-tier media and head creators, including but not limited to regular visits, studio drop-ins, exclusive product previews to establish brand credibility.
• Content Co-creation & Localization: Go beyond simply handing over briefs, guide KOLs in creating on-brand, viral content tailored to local taste.
• Market Insight & Feedback: Develop a deep understanding of Japanese consumer trends, monitor local marketing activities, and deliver grounded insight to influence product and GTM decisions upward.

Profile Requirements

• Experience: 5–8 years of Japan-local experience in PR, KOL marketing, or broad entertainment development.
• Owned Resource Network: Demonstrated command of premium local media databases and creator networks.
• Language: Native in Japanese, fluent in Mandarin or English is a big plus.
• Open & Self-driven Mindset: As the local front-line interface, adapts to cultural differences, stays flexible, and operates independently with a results-oriented mindset.
• Industry Passion: Genuine passion for photographic equipment, drones and consumer electronics. Heavy user of local social media.