品牌经理

该职位来源于猎聘

• Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team
• Work with agency to conduct research to define targeted customer segments and determine the key drivers of trial and consumption for each segment and demand occasion
• Contributes to the development of local brand positioning, associated marketing themes, and media channels that align with corporate brand vision and target customer demographics
• Is directly responsible for the design and execution of all ATL, BTL, brand PR and innovation activities directly managed by CBT, in full alignment with distributors’ brand plans and CBT’s strategy. Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns and tactics
• Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial Manager and distributors
• Constantly follows consumer and competitive landscape and the evolution of new trends
• Maintains strong relationship with media / creative agencies and encourages creative output
• Continuously promotes and supports capabilities development within the marketing organization