海外市场经理

该职位来源于猎聘 About the Role： CBME, maternity & baby trade show (part of Informa Markets), is looking for an Overseas Marketing Manager to drive our international buyer growth. Informa is operating across 30+ countries with a portfolio of over 500 B2B events annually. This global network provides unparalleled access to international resources, buyer databases, and market intelligence. What You'll Do： -Lead overseas buyer acquisition across digital channels (Google SEM, Email, Instagram/TikTok, KOLs) -Optimize the entire buyer journey—from pre-registration to on-site matchmaking to post-show retention -Drive matchmaking efficiency between overseas buyers and exhibitors

• Manage Hosted Buyer Program and international trade delegations -Analyze market data to identify growth opportunities in Southeast Asia, Middle East, and emerging markets What We're Looking For： -5+ years in overseas marketing/buyer acquisition, preferably in B2B exhibitions, international trade platforms
• Fluent in English (working language) -Strong data-driven mindset and ability to optimize processes -Experience in cross-functional collaboration