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驻店主播督导

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驻店主播督导

深圳玛丝菲尔时装股份有限公司

驻店主播督导

1 month ago

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Important information


Contract type:

Permanent

Location:

Shenzhen, Guangdong Province, China

Work mode:

Onsite

Published on:

19 September 2026

What they need


该职位来源于猎聘 工作内容 1、直播能力:有成熟高客单女装直播实操经验,讲解专业能凸显产品价值,熟练掌握憋单、种草、促单全流程,精准把控直播间节奏与氛围;可独立完成直播数据复盘,持续优化讲解逻辑与产品展示形式,提升直播间运营效能 2、新零售运营能力:吃透「线上种草-线下到店-私域复购」转化逻辑,通过内容运营精准筛选引导客群,同步拉升门店到客量与会员复购率,打通线上线下业绩链路 3、片区带教与赋能:可独立为门店销售团队输出体系化的落地培训,提升终端搭配与基础直播能力;驻店期间协助片区直播排期、内容策划、主播带教全流程,推动片区直播业绩持续正向增长

【岗位核心要求】 1、经验适配:大专及以上学历,设计、时尚传播、零售类专业优先;接受长期驻店出差,拥有1-3年高端女装直播或新零售运营经验,熟悉高端客群的消费习惯与沟通逻辑 2、个人形象契合度:26-32岁,身高165-170cm;外形气质自带都市质感,规避网红化风格;日常穿搭及关注品牌与本品牌定位高度匹配 3、工作模式:月休6天,覆盖武汉、郑州、成都、重庆、杭州、上海、广州、深圳、青岛/济南、福州/厦门等核心城市,根据候选人常驻地就近分配片区,需按品牌规划整月驻扎对应店柜深度支持,适配跨店联动的出差驻店节奏

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