管理培训生 – 市场 – 客户关系管理

该职位来源于猎聘 Role and Responsibilities CRM MT作为品牌核心用户资产的运营官，通过全面的用户数据、画像分析，搭建专业精准的会员营销体系，创造独一无二的用户体验，策划各触点潜客私域沉淀策略，持续提升品牌吸引力。工作内容包括但不限于： Mission 1: Establish Customer Communication System 制定、管理和运营会员晋级和权益体系 主导客户触点部署，如私域以及短信等各种触达方式与消费者对话，建立长期联结 Mission 2: Omni-channel Customer Experience Upgrade 主导品牌体验的迭代与升级, 整合管理全渠道消费者体验质量 洞察消费者需求，分析市场和人群潜力，迭代品牌交互体验 Mission 3: Drive Innovative Membership Mechanism 策划与布局独具创新的产品福利 策划星品试用和品牌体验福利，精准触达消费人群，扩大产品影响力 Mission 4: Market Intelligence and Data Analytics 立足品牌以及消费者需求，抓取并分析市场和人群数据，为生意增长提供数据论证支持 Profile As an inclusive employer, we favor skills, backgrounds, experiences, and ideas. Education/Degree: Bachelor’s degree Background including total years of experience Fresh graduate Technical skills: Skillful in office software in terms of Excel and PowerPoint Languages: Bilingual Chinese & English Soft and Leadership Skills: Strong passion for beauty industry Excellent communication and collaboration skills to work with cross-functional teams Excellent logical thinking, data sensitivity and business acumen Excellent resilience to work under pressure Be curious, customer focus and action-oriented to drive innovation and business results