美肤宝集团
内容经理(抖音/个护/双休)过亿级
1 month ago
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Important information
Contract type:
Permanent
Location:
Guangzhou, Guangdong Province, China
Work mode:
Onsite
Published on:
26 September 2026
What they need
该职位来源于猎聘 1、负责抖音平台直播和短视频活动的总体策划与统筹,确保活动创意新颖,符合品牌形象和市场趋势。 2、把控抖音内容策略的实施与落地,上下联动制作团队,保证产出内容的质量与效果; 3、把控抖音直播内容版块质量,如投放视频,账号引流视频,对整体播放量与引流率负责: 4、研究行业趋势和竞品玩法,挖掘生意机会点,挖掘内容增长点,持续优化内容运营策略; 5、优化抖音内容资产数据库,保证优质素材的有效流转和利用率。 任职要求: 1、本科及以上学历,3年以上效果型内容工作经验(包含抖音直播引流内容等),有个护/美妆项目管理经验; 2、有较好的内容理解能力及敏感度,文字功底强、能独立策划、撰写、运营,具备出色洞察能力与卖点挖掘能力; 3、擅长项目统筹,有全局把控能力,抗压性强。
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