広報部長

About the Role

We are seeking a Head of Communications & Marketing – Japan to lead ALTEN’s communication, employer branding, and marketing initiatives in the Japanese market. This role blends strategic communication alignment with business-driven marketing activities , acting as the linchpin between global guidelines and local execution. You will support commercial growth , enhance ALTEN’s employer brand, and drive client-facing and internal engagement through integrated campaigns.

This is a hybrid role requiring both communication expertise and marketing acumen to align with ALTEN’s business priorities in Japan.

Key Responsibilities

1. Strategic Communication & Global Alignment

• Ensure consistent implementation of global communication guidelines in Japan, adapting where necessary for cultural relevance.
• Serve as the local spokesperson for ALTEN, aligning messaging with the group’s brand and business objectives.

2. Marketing & Business Support

• Develop and execute marketing campaigns to support ALTEN’s commercial priorities, including:
• Client engagement initiatives (e.g., case studies, thought leadership, co-branded content).
• Lead generation activities (e.g., digital campaigns, webinars, events) in collaboration with sales teams.
• Market positioning to differentiate ALTEN in Japan’s competitive consulting/engineering landscape.
• Partner with business development and sales teams to create client-facing collateral (e.g., pitches, proposals, presentations).

3. Employer Branding & Recruitment Marketing

• Lead employer branding strategies to attract top talent, including:
• Recruitment campaign management (e.g., targeted ads, university partnerships, employer value proposition (EVP) messaging).
• Content creation for careers pages, social media, and internal platforms.
• Collaborate with HR and Talent Acquisition to align communication with hiring goals.

4. Internal & External Communications

• Internal engagement : Develop initiatives to connect employees with ALTEN’s mission, values, and culture (e.g., newsletters, town halls, intranet content).
• Media & PR : Manage local media relationships , press releases, and crisis communication (if applicable).
• Event management : Oversee client events, seminars, and internal gatherings to strengthen ALTEN’s presence.

5. Content & Digital Strategy

• Produce and localize multichannel content (e.g., articles, videos, social media, website) for Japanese audiences.
• Leverage data-driven insights to optimize campaigns and report on ROI to leadership.

6. Monitoring & Reporting

• Track KPIs for communication and marketing activities (e.g., brand awareness, lead conversion, employee engagement).
• Provide regular insights to local and global leadership on market trends and campaign performance.

Qualifications & Experience

• 7+ years of experience in communications, marketing, or public relations , with a focus on B2B or professional services .
• Proven track record in integrated campaigns (communication + marketing) for an international company .
• Strong knowledge of Japanese market dynamics , media landscape, and digital marketing trends .
• Familiar with Engineering Industries.
• Native in Japanese and Business level in English.
• Experience in employer branding, recruitment marketing, or B2B lead generation is a strong plus .
• Project management skills : Ability to balance global strategies with local execution.
• Analytical mindset : Comfort with data tools (e.g., Google Analytics, CRM systems) to measure impact.

Personal Attributes

• Strategic thinker : Able to connect communication/marketing efforts to business growth .
• Culturally agile : Bridges global directives with local nuances.
• Collaborative leader : Works seamlessly with sales, HR, and executive teams .
• Results-driven : Focuses on measurable outcomes (e.g., brand visibility, lead quality, employee retention).