總經理

About the role

This role involves comprehensive strategy and operations management, brand portfolio and supply chain optimization, omnichannel business expansion, and brand marketing and public relations for a beverage company.

Key responsibilities

• Formulate medium and long-term development strategy, annual operating targets and financial budgets according to board resolutions, and take final responsibility for overall business performance including revenue, profit, market share and brand influence
• Optimize internal organizational structure and workflows, build high-performance teams, and oversee department managers in achieving stage-specific KPIs
• Lead negotiations with overseas wineries, international distilleries and core suppliers to secure exclusive agency rights and competitive procurement terms
• Plan product portfolio, pricing strategy and gross margin management, accurately grasp market trends and adjust product introduction strategy in a timely manner
• Supervise import/export compliance, inventory turnover and temperature-controlled warehouse management to optimize working capital efficiency and reduce loss rates
• Formulate and implement omnichannel sales strategy, deepen cooperation with core distributors, large retail chains and e-commerce platforms
• Personally develop and maintain high-end ready-to-drink channels and premium non-ready-to-drink channels
• Establish and maintain high-net-worth private customer and corporate bulk purchase networks
• Guide market team to organize large-scale wine exhibitions, brand launch events and VIP tasting tours to enhance brand influence in the industry
• Represent the company at important business social activities, maintain good relationships with government regulators, industry associations and core media, and demonstrate excellent crisis management capabilities

About you

• Bachelor's degree or above in business administration, international trade, marketing or related fields
• 3 or more years of senior management experience in the beverage industry, premium consumer goods (FMCG) or luxury goods industry, with at least 5 years in director or general manager level positions
• Mature beverage distributor network, major channels (chain specialty stores/hypermarkets) or high-end customer resources
• WSET Level 3 or above certification preferred
• Strong commercial negotiation ability, data analysis capability and keen market insight
• Excellent cross-cultural communication and leadership skills, able to adapt to frequent business social events and business travel including overseas winery visits
• Fluent Chinese (Mandarin/Cantonese) and excellent English listening, speaking, reading and writing ability for seamless communication with overseas suppliers