亚太区餐饮渠道商务拓展总监

该职位来源于猎聘 Strategic Planning

• This role is a critical linchpin in the catering channel growth strategy in APEC area. This position taker not only a pioneer in the Chinese market but also a strategic translator and evangelist bridging local success and oversea execution. Through native or near-native English proficiency and exceptional executive influence, you will transform Chinese catering market-winning formulas into a shared vision and replicable business blueprint, driving innovation and growth for the to B business in APEC.
• Systematically sort out and summarize the successful customer development models, strategies and paths in the Chinese B2B catering market, and form a reproducible and transferable methodology. This will provide practical experience and successful paths for the group to expand its catering B2B business in APEC markets. Insights into the Chinese Catering Market and Analysis of the Path to Success
• Market Insights: Continuously analyze the landscape of the Chinese catering channel, identify and evaluate high-potential market segments, partner types, and cooperation models.
• Methodology refinement: Regularly write case studies and, based on these, distill and design replicable development processes and cooperation models for different types of catering clients. -
• Success path output: Summarize and form the "B-end Development Path Manual and Cases for the Catering Channel in Different Segmented Channels", and be responsible for communicating the key success factors to colleagues in other countries and regions. Support the strategic planning and implementation of

B-end catering channels in APEC

• Work closely with the marketing and sales teams to transform market insights into effective lead generation strategies and content for B2B catering customers, and provide suggestions for other countries and regions.
• Communicate with the product team to convert customer demands into specific product improvement or innovation opportunities.
• Effectively and clearly convey knowledge and share experiences with the group headquarters and overseas teams through structured English reports, regular video conferences, and global forums.
• Not only should we report "what was done", but also elaborate on "why it was successful" and "how it can be replicated". Through persuasive speeches and narrative skills, we should transform the Chinese approach into a common vision that inspires global action.
• Actively collect feedback from around the world, continuously optimize the knowledge output system, and play the role of the "China-based advisor" for the global catering business development. Strategic customer development and empowerment of catering channel partners in the Chinese and overseas markets in APEC.
• Lead and successfully overcome strategic clients with global or regional demonstration significance, create benchmark cases, and verify the feasibility of the business model.
• The customized solutions for key customers will be transformed into standardized sales tools, negotiation frameworks and value propositions, thereby empowering the future team to expand on a larger scale.The customized solutions for key customers will be transformed into standardized sales tools, negotiation frameworks and value propositions, thereby empowering the future team to expand on a larger scale.
• Act as an internal hub, collaborating with the product, market and supply chain teams to ensure the closed-loop execution and continuous optimization of the strategy. Qualification：
• More than 8 years of to B sales/ business development experience in the fast-moving consumer goods industry. Must have successful experience in catering channels develop (sales or marketing role). Candidates with relevant experience in beverages (such as juice, syrup, dairy products, coffee and tea drinks) are preferred.
• Experience in business development or key account management for top B2B suppliers in the beverage industry (such as seasonings, ingredients, beverage raw materials).
• Exposure to foreign enterprises or experience in overseas market expansion, with English proficiency approaching native speaker level. This not only makes it possible to use English as the working language, but also enables one to engage in smooth debates and negotiations regarding the details of the business model and potential challenges, with clear pronunciation and intonation and accurate meaning transmission.
• Strategic Mindset & Business Model Design: Possesses a vision beyond transactional sales. Able to distill market complexities into actionable strategies and design sustainable, scalable business models and partnership frameworks.