市场营销传播高级经理

该职位来源于猎聘 Job Title: Senior Manager, Marketing Campaign Job Summary Senior Campaign Marketing Manager is fully responsible for the construction and strategic implementation of new brand platform. This role collaborates deeply with core cross departments including operation, sales and event execution. Centered on brand value enhancement, scenario innovation and park sales growth, the position oversees the full implementation of brand activities and marketing projects, builds differentiated brand image, improves brand popularity and market influence, and drives business growth of the park. Major Responsibilities Lead the annual overall planning, strategy formulation, content upgrading and implementation review of New Brand Platform. Build a brand operation system and deliver annual brand marketing strategic plans based on industry trends, competitor dynamics and park business status. Develop the creative planning and full-process implementation of brand marketing campaigns, IP collaborations and themed products. Integrate brand content with park products and consumption scenarios in depth to boost passenger flow, secondary consumption and overall sales conversion through effective brand marketing outreach. Lead overall planning, marketing communication, resource integration and on-site execution of annual seasonal marquee activities and key brand culture moment events, including but not limited to anniversary, brand fans events and etc. ensuring high-quality and efficient project delivery. Cooperate with internal business departments and external agencies and IP partners to complete full-cycle project promotion and effect review. Continuously optimize brand marketing strategies, establish standardized marketing systems, and strengthen brand mindshare to support sustainable brand development and business growth. Qualifications 9+ years of progressive brand marketing experience, preferably in IP, FMCG and retail or agencies to deal with these industries.

Preferably knowledge and experience in IP marketing cooperation in toy, animation, movie and game, including but not limited to experience of IP partnership contract negotiation.

Experience of proven capability to independently own and drive a big scale marketing campaign, including but not limited to experience of dealing with top level 4A advertising agencies, experience of execution of the production of TVC.

Highly sensitive and knowledgeable to on-trend marketing tactic and marketing platform. Successful case that strongly proof that can apply and improve business results. Passion to themed park industry and IP industry Integrated marketing communication expertise and skills of connecting the dots. Creative and can think out of box. Good aesthetic sense to marketing assets.

Very strong cross-function communication skills and influencing skills Strategic and analytical thinker; Proactive, strong leadership and ownership Strong project management skills Strong learning agility and the ability to thrive in a fast-paced and complex environment. Positive attitude; Confidence without attitude；Always keep curious；Strong resilience Education Bachelor’s degree or above from a reputable university; preferably an MBA. Highly fluent in oral and written skills in English. Can present in English.

职位名称: 市场营销传播高级经理 职位概要 品牌营销高级经理全面负责园区整体新品牌平台(New Brand Platform)的建设与营销战略落地，统筹品牌营销全链路工作。岗位深度联动产品运营、销售、活动执行等核心部门，以品牌价值提升、场景内容创新、园区客流及销售增长为核心目标，统筹各类品牌活动与营销项目落地，打造差异化的品牌形象，提升品牌知名度、美誉度及市场影响力，驱动园区业务增长。 岗位职责 品牌战略规划：牵头New Brand Platform年度整体规划、策略制定、内容升级及落地复盘，结合行业趋势、竞品动态与园区业务现状，搭建品牌运营体系，输出年度品牌营销战略方案。 品牌营销落地：牵头品牌营销Campaign活动、IP联动、主题产品的创意策划与全流程落地，打通品牌内容与园区产品、消费场景的深度融合，通过优质品牌内容种草与营销触达，有效拉动园区客流、促进二次消费与整体销售转化。 大型活动操盘：主导一档季节性活动、品牌年度重点节点活动, 包括但不限于周年庆，品牌粉丝周年庆的整体统筹、方案策划、营销沟通、资源整合与落地执行，涵盖活动主题定位、传播节奏把控、全渠道宣发及现场落地统筹，保障活动高品质、高效率落地。 统筹协同优化：对内联动各业务部门、对外统筹合作供应商及IP合作方，完成营销沟通、项目推进、效果复盘全流程工作；持续优化品牌营销打法，沉淀标准化营销体系，持续强化品牌心智，助力园区品牌长效发展与业绩稳步提升。 任职资格

具有9年以上渐进式品牌营销经验，具备IP行业、快速消费品行业、零售行业, 或者专注这些行业的乙方服务商工作经验优先 具备IP联动经验，比如玩具、动漫、电影和游戏领域跨界营销合作经验优先, 包括IP合同谈判经验。 具备独立主持、策划和执行大型营销活动的经验，包括对接国内大型广告公司，活动公司，有TVC拍摄经验. 对当前流行的营销手段、营销平台保持充分的敏感性并能够快速运用到营销活动的执行当中 对主题乐园行业、IP行业充满热情 具备综合营销传播和整合碎片化的能力 富有创意，不拘泥于形式, 对营销广告有极强的审美判断 极其优秀的跨部门跨级别沟通能力和影响施加能力 具有战略与分析思维； 积极主动，有出色的领导能力和主人翁精神 具有丰富的项目管理技能 极强的学习能力，可在快节奏和复杂的环境中取得成功 积极乐观；自信但不自负，永远充满好奇心，适应能力 教育背景 大学学士及以上学位；工商管理学硕士优先 优秀的英语口语和写作能力，能够流利地使用英语做公开演讲