Avantier

European Product Director, Heavy Truck Product Line
Reports to: General Manager, Europe Business Unit
Role Positioning:
Fully responsible for the product strategy, full lifecycle management, financial performance, and market position of the European heavy truck product line in the European market. The role requires exceptional strategic thinking, deep industry knowledge, strong business acumen, and leadership to drive product innovation, optimize the product portfolio, increase market share and profitability, and ensure the products maintain an absolute leading advantage in Europe, a globally strategic and highly competitive market.
II. Responsibilities
Product Strategy and Planning：Develop and lead the execution of long-term, medium-term, and short-term strategic plans for European heavy truck products. Deeply understand European market trends, customer needs, technical regulations, competitive landscape, and the company’s own product portfolio. Lead long-term product portfolio planning, including product definition, lifecycle management, iteration planning, new model introduction, facelift, model change, and phase-out decisions.
Financial and Profitability Management：Take responsibility for the overall financial performance of the European heavy truck product line, including revenue, profit, market share, and return on investment. Lead product pricing strategy, cost management, and P&amp;L analysis to ensure profit targets are achieved.
Cross-functional Leadership and Collaboration：Work closely with R&amp;D to translate market requirements into clear technical specifications and ensure projects are delivered on time, to quality, and within budget. Develop effective launch strategies, sales policies, and marketing campaigns to ensure successful product commercialization. Collaborate with manufacturing and supply chain to align capacity planning with market demand and optimize inventory levels. Partner with sales and service to develop product-related after-sales services, parts, and solutions to enhance customer lifetime value.
Market and Customer Insights：Lead market research and competitive analysis, and continuously assess the competitiveness of the company’s products.
Product Compliance and Risk Management：Identify and manage potential product-related risks, and ensure all products fully comply with strict European laws and regulations.
Sales Channel and Key Account Development：Take direct responsibility for the sales performance of the European heavy truck product line, and lead the team to achieve annual and medium-to-long-term sales targets. Lead the development and management of key channel customers. Develop and supervise the implementation of channel development, authorization, and incentive network policies.
III. Qualifications
Bachelor’s degree or above; 15+ years of experience in commercial vehicles, automotive, or related high-end B2B manufacturing industries, including at least 8 years in product operations, product management, or strategic marketing management leadership roles.
Deep experience in product management within the truck industry, such as DAF, MAN, Mercedes-Benz Trucks, Volvo, Scania, Renault, etc.
Proven experience in managing complex product portfolios and the full product lifecycle, from concept to phase-out.
Solid P&amp;L management experience.

产品管理总监

产品管理总监

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