董事总经理

Managing Director |

CHLITINA Authorized Franchise Business | Retail Operations & Regional Expansion

Responsible for the overall business performance, strategic development, and regional expansion of an independently operated CHLITINA franchise business, overseeing 24 retail stores across Mainland China, Hong Kong, and Singapore, with Mainland China as the core market.

Key Responsibilities

• Regional Business Leadership: Lead the overall operations and strategic direction of 24 stores across Mainland China, Hong Kong, and Singapore, ensuring alignment with business objectives and long-term growth plans.
• P&L and Financial Performance: Take full responsibility for regional revenue, profitability, operating budgets, cost control, and financial performance, driving sustainable and profitable growth.
• Multi-Store Operations: Oversee daily retail operations, store performance, operational standards, customer experience, and management effectiveness across all locations.
• Business Expansion: Develop and execute regional expansion strategies, identify high-potential markets and prime retail locations, evaluate new store opportunities, and lead market entry initiatives.
• New Market Development: Explore opportunities to expand into additional cities and markets across Asia, building scalable operating models to support future growth.
• Leadership and Talent Development: Build and lead a strong regional management team, strengthen succession planning, and develop leadership capabilities across the organization.
• Commercial Strategy: Drive sales growth, customer acquisition and retention, brand positioning, and local market competitiveness through data-driven decision-making.
• Investment and Resource Allocation: Evaluate store investment proposals, capital expenditure, expected returns, and payback periods to ensure disciplined capital allocation.
• Governance and Risk Management: Establish effective operating controls, performance measurement systems, and risk management practices to support business continuity and long-term value creation.

Strategic Focus

Build a stronger, more profitable multi-market retail business while expanding the store network, strengthening regional leadership, and developing a scalable platform for long-term growth across Asia-Pacific.