Lenovo

<h3>General Information</h3>
Req #
WD00105934
Career area:
Marketing
Country/Region:
China
State:
Beijing
City:
北京（Beijing）
Date:
Thursday, October 22, 2026
Working time:
Full-time
Additional Locations:
<ul>
<li>China - Beijing - 北京（Beijing）</li>
</ul>
<h3>Why Work at Lenovo</h3>
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit <a href="http://www.lenovo.com" rel="nofollow noopener" target="_blank">www.lenovo.com</a>, and read about the latest news via our StoryHub.
<h3>Description and Requirements</h3>
岗位职责：
1、 以商用业务（B2B/企业级客户）销售增长为核心目标，结合客户生命周期营销（从潜客触达到忠诚度培养）及线索转化需求，制定数据驱动的数字营销整体策略，提升品牌影响力和销售线索转化率
2、 主导商用场景下的内容营销，通过内容分层精准匹配客户决策旅程，协同内容团队产出符合商用场景的营销素材，提升内容获客效率；
3、 熟悉ABM营销、营销技术和工具、有较强的数据分析能力；监控各渠道投放效果，持续优化ROI，定期输出可行动的数据洞察报告，推动策略迭代
4、 根据公司战略规划，统筹执行商用项目的整合营销，包括SEO/SEM、社交媒体内容营销、EDM&amp;程序化广告、行业展会/Webinar事件营销等渠道的整合运营。
5、 探索并落地前沿营销技术工具（如CDP、AI驱动的客户洞察等），提升营销效率；推动营销流程标准化和自动化，降低获客成本，缩短销售转化周期；
岗位要求：
1、 本科及以上学历，市场营销、广告学、商业管理等相关专业优先，5年以上专注于B2B/商用领域的数字营销经验，有成功的企业级客户营销案例。
2、 出色的文案策划能力，能独立输出针对企业客户的内容策略，熟悉B2B营销漏斗模型，具备从流量获取到销售转化的全流程经验。
3、 精通主流数字营销&amp;数据分析工具（如AI工具，Power BI、营销自动化平台等）。具备较强的数据分析能力。
4、 逻辑清晰，结果导向，能承受高强度工作压力。优秀的跨部门沟通能力和项目管理经验。
Additional Locations:
<ul>
<li>China - Beijing - 北京（Beijing）
</li>
<li>China
</li>
<li>China - Beijing
</li>
<li>China - Beijing - 北京（Beijing）
</li>
</ul>

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客户营销主管

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