欧美市场负责人

Responsibilities

1. Develop and execute the overall commercial strategy, annual business plan, budget and profitability roadmap for European & North American modern trade channels, own revenue and gross margin targets;
2. Leverage and maintain C-level / senior buyer relationships with Costco, Walmart, Whole Foods and other key retailers. Lead end-to-end negotiation, JBP (Joint Business Planning), line review, assortment review, new item listing, promotion calendar and in-store execution;
3. Collaborate closely with R&D, supply chain, QA and export teams in China to develop channel-ready SKUs, packaging, pricing and formulations aligned with local consumer preference and regulatory rules;
4. Monitor sell-through, inventory, return and competitive data; design promotion, merchandising and category growth plans to improve turns, market share and account health;
5. Build local ecosystem including distributors, brokers and market research partners, and develop the local account management team over time;
6. Keep abreast of FDA, EU food regulations, labeling and certification requirements, manage compliance risks, and feed market insights back to product and brand teams.

Requirements

1. Bachelor’s degree or above, fluent business English for negotiation, client meetings and commercial documentation;
2. 8+ years key account experience in FMCG / packaged snack modern trade in North America & Europe. Proven direct senior buyer connections with Costco, Walmart or comparable big-box retailers, with successful new item launch and hero SKU track records;
3. Deep knowledge of modern trade operation: JBP, line review, Retail Link, promotion mechanics, item setup, rebate, payment terms and inventory governance;
4. Strong P&L mindset, outstanding negotiation skills and result-driven. Knowledge of FDA, EU food labeling and import compliance is a big plus;
5. Prior experience in snacks, nuts, ready-to-eat food is highly preferred; willing to travel frequently to North America & Europe.

What We Offer

✅ CNY 1M+ annual compensation package, upside for exceptional candidates

✅ Backed by A-share listed manufacturer, in-house factories, stable supply chain & R&D capability

✅ High strategic priority on NA & EU market, full HQ resource support

✅ High autonomy on channel strategy and customer partnership decisions

If you are interested, please send your resume with key retail success cases for review. We are looking for a growth partner to bring Chinese premium snacks to Western retail shelves.