Coffee Sales Executive/ Manager

About Santino

Santino is a Singapore-based coffee solutions company specializing in the supply and production of coffee, tea, coffee machines and related F&B solutions. The company provides end-to-end coffee solutions to businesses and consumers, supported by its product development, manufacturing and F&B operations.

About this role

We are looking for a Coffee Sales Executive / Manager to grow our traditional coffee business. The role will focus on developing and managing customers such as traditional kopitiams, coffee shops, and F&B outlets, promoting our coffee products, building customer relationships, and achieving sales targets.

The ideal candidate should have good knowledge of the traditional kopi market and strong sales and communication skills.

Key Responsibilities

Sales Strategy and Planning

• Assist to develop and implement a comprehensive strategy for the sales of the Company’s coffee beans in the Singapore market to achieve sales targets and maximize market penetration

• Analyse market trends specific to the specialty coffee segment, identify sales opportunities and create a strategic sales plan tailored to the Company’s offerings

Customer Acquisition and Relationship Management

• Identify and establish relationships with potential customers, such as specialty coffee shops, premium restaurants, hotels, and high-end retailers

• Develop strong relationships with existing customers to ensure customer retention and loyalty to the Company’s brand(s)

• Provide exceptional customer service and support to enhance customer satisfaction and drive repeat businesses

Business Development

• Identify new business opportunities and partnerships within the Singapore market that align with the Company’s brand positioning

• Collaborate with potential clients, negotiate contracts, and secure new accounts

• Develop and execute strategies to expand the customer base and increase market share, specifically for the Company’s coffee beans

Sales Forecasting and Reporting

• Monitor sales performance of the Company’s coffee beans and conduct sales forecasting to identify potential gaps or opportunities

• Prepare regular sales reports and provide insights and recommendations to the Management regarding sales strategies, market dynamics and competitive landscape specific to the Company’s coffee offerings

Pricing and Contract Negotiation

• Work closely with the Management to set pricing strategies for the Company’s coffee beans based on market analysis, competition and company objectives

• Negotiate pricing, contracts and terms with customers to ensure profitable sales agreements while maintaining the Company’s brand positioning

Team Management and Training

• Collaborate with the sales team, if applicable, by providing leadership, training and ongoing coaching and support
• Set clear sales targets and objectives, monitor team performance and provide guidance and motivation to achieve sales goals

Market and Competitor Analysis

• Stay updated on the coffee industry trends, particularly with the specialty coffee segment, market dynamics and competitor activities within the Singapore market
• Conduct regular market research and analysis to identify emerging trends, customer preferences, and competitive advantages specifically for the Company’s specialty coffee beans to drive continuous sales growth

Other Tasks

• Support and perform any other tasks assigned by the Management

Compensation & Benefits

• Competitive Basic Salary
• Attractive Sales Commission
• Medical Benefits
• Career Growth Opportunities

***If you are passionate about traditional kopi sales and interested in joining our team, apply now and be part of Santino!