Cold Calling: Customer Relationship Executive (CRE)

Company Overview

IntegriMedical is a pioneering Pune‑based multinational company behind India’s first US‑patented Needle‑Free Injection System (N‑FIS), developed to eliminate needle phobia and enhance patient compliance. With regulatory approvals from CDSCO, CE, MDSAP, and ISO 13485, IntegriMedical has seen rapid adoption across paediatric and obstetric practices in major hospitals and clinics.

Location:

Magarpatta, Pune, Maharashtra

Role Overview

In this role, you’ll cold-call doctors who already have the N‑FIS device but may not be utilizing it actively, as well as generate new sales among gynaecologists and paediatricians. You’ll focus on driving consumable cartridge usage, educating practitioners, and building lasting customer relationships.

Responsibilities

• Cold‑call and engage doctors and clinics with installed N‑FIS devices who have low or no utilization.
• Prospect new leads, especially among gynaecologists and paediatricians in metro and Tier‑I/II/III regions.
• Educate healthcare professionals on the benefits of N‑FIS: virtually painless delivery, safety (no needle–stick injuries), enhanced compliance, faster procedures, and cost‑effectiveness.
• Promote and sell consumable cartridges, adapters, and usage protocols to drive recurring revenue.
• Schedule demonstrations or virtual trainings, coordinate trial usage, and track adoption progress.
• Retain and nurture clients, by proactively checking device usage, addressing concerns, and recommending optimal consumption plans.
• Collect clinical feedback and share with product and marketing teams to improve adoption and messaging.
• Maintain accurate CRM records, generate sales reports, and meet monthly KPIs (calls, conversions, cartridge sales, retention rate).

Qualifications & Experience

• Bachelor’s degree in life sciences, biotech, business, marketing, or related fields preferred.
• Strong tele‑sales aptitude with excellent phone communication and persuasion skills.
• Ability to explain technical product benefits clearly and build credibility with doctors.
• Self‑driven, goal‑oriented, and comfortable working in a semi‑structured, high‑growth startup environment.
• Good organizational and interpersonal skills, with basic CRM familiarity.

Key Performance Indicators (KPIs)

• Number of cold calls, doctor contacts, and new qualified leads generated per week.
• Conversion rate: dormant-device doctors reactivated vs. contacted.
• New device setups among target specialties (gynaecology, paediatrics).
• Consumable cartridge sales volume per existing client.
• Retention rate of doctors using the device month‑on‑month.
• Quality of user feedback and insights captured.