Commerce Content Manager

Role Summary :

Deploy the content engine across social and pureplay commerce channels to deliver engagement, consideration and GMV. Own the complete cycle of content planning, execution, distribution and optimization. Be the pioneer in developing content opportunities that shortcut the marketing funnel, based on a strong understanding of consumer shopper behavior across social and commerce channels.

Responsibilities :

• Develop content for all touchpoints of the digital and social shopper journey, including but not limited to

  • Owned stores and accounts(Lazada / Shopee / Tiktok Shop)
  • Product PDPs - Image and Copy optimization
  • Wireframes and content covering BAU, launch plans, and mega seasons, finding approaches to balance brand guidelines with promotional messaging.
  • Livestream assets that deliver ERR and CR

• Lead the content planning process and workflow for ongoing TikTok Short Video programming

  • Agile ideation, in line with overall campaign and commerce strategy
  • Briefing and day-to-day management of content resources (in-house, external)
  • Intelligent optimization from active monitoring of internal metrics and external trend opportunities

• Develop and deliver affiliate briefing and content programs

• Own the Digital Asset Management (DAM) tool and manage product information

• Monitor and measure performance of digital assets (quantity, quality delivery)

• Evolve understanding of shopper behavior on commerce platforms to design T&L programs to influence superior results across the digital shopper journey

Required Qualification :

• Bachelor’s Degree in ay Business Courses or related courses
• Minimum 5 years of work experience in relevant field
• Content production: In-depth experience with content production at scale with performance objectives (e.g. GMV or sales delivery)
• eCommerce experience: Should be familiar with commerce business cadence (e.g. BAU vs Mega periods), platform JBPs, agency ecosystem, etc. Strong understanding of Lazada, Shopee, Tiktok Shops - platform dynamics that drive commercial success, paid advertising products, role of affiliates and KOLs, etc.
• Experience in managing content delivery for high-conversion social commerce channels - livestreams and affiliates
• Existing exposure to brand marketing: Does not have to be based in brand but needs to understand how to creatively apply brand guidelines
• Exposure to brand marketing through affiliates, KOLs and creators

Preferred Qualifications :

• Good understanding of how to reflect and track content analytics using spreadsheets.
• Ability to learn new tools and software, e.g. TikTok Marketscope if not yet exposed
• Ability to navigate seller center, ads dashboards, etc.
• Experience with digital shelf tracking and assessment tools, e.g. EDGE, Flywheel
• Hands-on experience in content creation

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