Commercial Data & Intelligence Lead

Commercial Data & Intelligence Lead

Cape Town | Permanent or Consulting Opportunity | Senior Strategic Role

Help build one of South Africa's most exciting consumer intelligence businesses.

At Brand Influence, we've spent the last 15 years building one of South Africa's richest first-party consumer communities. Now we're looking for someone to unlock its full commercial potential. This is not a traditional data role. This is a hands-on strategic role for someone who loves turning data into commercial opportunity.

You'll own our first-party consumer data, CRM ecosystem, business intelligence, AI-enabled workflows and reporting - helping leadership make smarter decisions, uncover new opportunities for growth and shape the future of the business.

If you enjoy solving complex problems, identifying patterns, building smarter systems and turning insight into action, we'd love to meet you.

Success looks like...

When leadership asks, "What does our data tell us?" You have the answer.

When Sales asks, "Which audience should we target?" You know.

When Strategy asks, "Where is the opportunity?" You find it.

When Development asks, "What should we build next?" You already have the roadmap.

Because you own the intelligence behind the business. You don't simply analyse reports.

You uncover opportunities. You identify patterns. You challenge assumptions. And you turn data into commercial decisions.

The Purpose of the Role

To transform Brand Influence's first-party consumer data into a strategic commercial asset that drives:

• Better business decisions
• Stronger client outcomes
• Smarter systems and automation
• New commercial opportunities

You'll become the custodian of our first-party consumer data, ensuring it's accurate, commercially valuable and continuously evolving.

What You'll Own

Commercial Intelligence

• Analyse consumer, campaign and CRM data to identify trends, patterns and commercial opportunities.
• Build dashboards, executive reports and audience intelligence packs.
• Translate data into practical recommendations that improve business performance and client outcomes.

Data, CRM & Systems

• Improve data quality, governance, segmentation and database health.
• Design CRM journeys, surveys, automations and customer workflows.
• Lead data migration, optimisation and ongoing enrichment of our first-party database.
• Brief developers, test new functionality and continuously improve our systems.

Performance & Growth

• Measure campaign performance, recruitment, marketing activity and ROI.
• Identify opportunities to improve efficiency, reduce manual work and increase commercial value.
• Recommend AI and automation solutions that improve decision-making and business performance.

We're Looking For Someone Who...

• Thinks commercially and enjoys solving business problems through data.
• Loves getting hands-on rather than simply managing others.
• Can translate complex data into clear commercial recommendations.
• Understands CRM strategy, customer journeys and lifecycle marketing.
• Enjoys building systems, improving processes and finding smarter ways of working.
• Is naturally curious and always looking for opportunities to improve.
• Is excited by AI, automation and emerging technology.

Experience

You'll ideally have experience in:

• Commercial data analysis and business intelligence.
• CRM platforms (Zoho preferred, Salesforce or HubSpot).
• Data migration, governance and database management.
• Dashboard reporting, analytics and visualisation.
• Marketing analytics, attribution and ROI measurement.
• Customer segmentation and lifecycle marketing.
• AI tools and workflow automation.

Why Join Brand Influence?

This is a rare opportunity to build something that doesn't exist in most agencies. You'll work directly with senior leadership to shape the future of our data, systems and commercial intelligence capability. You'll have the freedom to design, build and continuously improve how we use first-party consumer data to drive better decisions, stronger client outcomes and long-term business growth.

If you're excited by data, strategy, AI and solving meaningful business challenges, we'd love to hear from you.

Please add your CV to the LinkedIn Job ad.