Commercial Director

Develop and execute the commercial strategy in line with the company s growth objectives. Define market segmentation across retail, wholesale, institutional, and export markets. Lead market expansion into local, private-label, and export accounts. Define product portfolio strategy for blankets, home textiles, and seasonal lines. Lead local sales, export sales, key accounts, and channel management. Build and manage distributor, agent, and retailer networks. Oversee export sales contracts, pricing, commissions, and Incoterms. Ensure alignment between sales forecasts and production capacity. Develop and manage pricing strategies based on cost structure, market positioning, and competition. Define brand positioning and go-to-market strategy. Oversee marketing campaigns, exhibitions, trade fairs, and product launches. Monitor customer trends and competitor activities.

Desired Candidate Profile

• Bachelor's degree in business administration, Marketing, Commerce, or a related field.
• 15 20 years of experience in commercial leadership roles.
• MBA or relevant postgraduate qualification is preferred.
• Proven experience in senior commercial positions such as Commercial Director, Sales & Marketing Director, or Head of Commercial.
• Strong exposure to textile, blankets, home textiles, FMCG, or manufacturing industries.
• Proven track record in managing both local and export sales.
• Strong experience in international markets, export development, and distributor management.
• Strong negotiation, communication, and stakeholder management skills.
• Strong business acumen with a clear focus on revenue growth and profitability.
• Ability to identify market trends, customer needs, and competitive opportunities.