Commercial director

Position Name: Commercial Director

Work Mode: Office

Work Location: Soi Suksawat 14, Chom Thong, Chom Thong, Bangkok 10150, Thailand

Job description:

Sales & Marketing Strategy

• Formulate short-term and long-term sales and marketing strategies.
• Plan for revenue growth and market share expansion.
• Analyze market trends, competitors, and customer behavior.
• Define campaign, promotion, and marketing activity plans aligned with company goals.
• Develop strategies to build brand awareness and brand positioning.

Sales Management

• Manage and monitor team sales performance to achieve KPIs.
• Analyze leads, conversion rates, and sales team efficiency.
• Develop pipeline tracking systems and sales forecasting.
• Establish customer care guidelines and enhance customer experience.
• Support the sales team in closing deals with key accounts.

Marketing Management

• Oversee the overall online and offline marketing landscape.
• Manage advertising budgets and analyze ROI.
• Plan lead generation strategies and improve lead quality.
• Coordinate with agencies, media, and various partners.
• Analyze campaign results and continuously optimize strategies.

Corporate & Team Management

• Define KPIs and evaluate the performance of sales and marketing teams.
• Develop team capabilities and foster an efficient working environment.
• Prepare performance summary reports for executive presentation.
• Collaborate with operations, finance, and other departments to support organizational goals.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, or related fields.
• Minimum of 5–10 years of experience in sales and marketing at a management level.
• Proven experience in managing both sales and marketing teams.
• Strong capabilities in data analysis, strategic planning, and sales management.
• High leadership qualities with the ability to manage large teams.
• Deep understanding of digital marketing, lead generation, and CRM.
• Experience in franchise, retail, or service businesses is highly preferred.