Commercial Manager

Overview
The Commercial Manager at Bakers Street Limited will lead the development and execution of commercial strategies across both B2B (business-to-business) and B2C (business-to-consumer) channels for our bakery ingredient distribution operations. This role is essential in driving revenue growth, optimising profitability, and ensuring exceptional service across wholesale and retail markets.

Responsibilities

• Develop and implement pricing, sales, and distribution strategies for bakery ingredients.
• Expand market presence in both wholesale (bakeries, cafes, food manufacturers) and direct-to-consumer channels (e.g., e-commerce, retail outlets).
• Lead key account negotiations with wholesale clients and establish long-term contracts.
• Oversee retail strategy for consumer products, including pricing, promotions, and customer engagement.
• Conduct market analysis to stay ahead of trends in baking, food service, and consumer preferences
• Manage and develop the commercial team, including sales representatives, key account managers, and support staff.

Requirements

• 3 years minimum of FMCG experience in the UK
• Excellent communication skills in English, both written and verbal.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel for data analysis and reporting purposes.
• Experience in B2B and B2C environments is preferred, with a solid understanding of marketing principles.
• A proactive approach to problem-solving with strong analytical capabilities.

If you are passionate about driving commercial success and possess the required skills, we encourage you to apply for this exciting opportunity.

Job Types: Full-time, Permanent

Pay: £37,000.00-£40,000.00 per year

Work Location: In person