Commercial Manager

Are you an experienced Ecommerce or Commercial Manager who knows how to turn an online store into a high-performing, revenue-generating channel?

We're looking for a Commercial Manager - Direct to Consumer (D2C) to take ownership of Aqua Cure's ecommerce business, driving growth across Shopify, Amazon Marketplace and other digital sales channels.

This is a fantastic opportunity to lead the commercial strategy of a growing D2C business, with full responsibility for performance, customer experience, profitability and the online roadmap.

What you'll be doing:

• Owning and delivering the D2C commercial strategy, budget and performance

• Managing the Shopify platform and supporting technology stack

• Driving revenue growth, profitability and customer lifetime value

• Taking ownership of Amazon Marketplace performance and growth opportunities

• Leading conversion rate optimisation (CRO), pricing, promotions and trading activity

• Developing customer retention, subscription and CRM strategies

• Analysing performance data and using insights to drive commercial decisions

• Working closely with Marketing, Operations, Customer Experience and Finance teams

• Managing external agencies and platform development projects

• Leading and developing a high-performing D2C team

What we're looking for:

• Proven experience managing and growing a D2C ecommerce channel

• Strong Shopify experience, including platform management and optimisation

• Experience managing Amazon Marketplace performance and trading activity

• Commercial ownership with responsibility for revenue, margin, budgets and forecasting

• Strong understanding of PPC, SEO, paid social and customer acquisition strategies

• Experience driving CRO, online merchandising and customer journey improvements

• Knowledge of CRM and retention platforms such as Klaviyo or similar

• Strong analytical skills with experience using GA4, Power BI or ecommerce reporting tools

• A commercially minded leader who enjoys balancing strategy with hands-on execution

Why join Aqua Cure?

Aqua Cure is one of the UK's leading water treatment specialists, supplying innovative water filtration, softening and drinking water solutions to homes and businesses across the UK. This role offers the opportunity to shape the future of our D2C channel and make a genuine commercial impact within a growing business.

Benefits

• Annual bonus opportunity

• 23 days holiday plus bank holidays, increasing with service

• Company pension scheme

• Perkpal benefits platform

• Employee Assistance Programme

• Volunteering Day

• Long Service Awards

• Employee support network and wellbeing initiatives