Communication Specialist

Communications Specialist
 
Bright Steps Academy | Central Coast NSW / Hybrid or Remote
Full-time | Permanent
Salary: $100,000 - $120,000 + superannuation
 
Make an impact through communication, creativity and connection.
 
At Bright Steps Academy, we believe great early learning starts with strong relationships — with children, families, educators and the communities we are part of.
 
We are looking for a Communications Specialist to join our Growth & Commercial team and play an important role in how we connect with prospective, current and future families.
 
This is a hands-on opportunity for a communications professional who enjoys creating engaging content, building meaningful communication journeys and delivering campaigns that drive real results.
 
About the role
 
Reporting to the General Manager, Marketing, Technology & Commercial, you will be responsible for planning, coordinating and delivering
communications across the family lifecycle.
 
You will work closely with Centre Managers, Enrolments Officers and the wider Growth & Commercial team to strengthen family engagement, support enrolment growth, improve retention and build strong community connections.
 
What you'll be responsible for

• Develop and manage communication journeys for prospective, enrolled and existing families
• Create engaging content across email, social media and digital channels
• Develop campaigns that support centre growth, occupancy and family engagement
• Manage automated communication and nurture journeys
• Use Klaviyo, LineLeader and Owna to deliver timely and personalised family communications
• Support centre events, community activities and local engagement initiatives
• Promote centre achievements, stories and successes
• Strengthen Bright Steps Academy's presence within local communities
• Maintain a consistent Bright Steps tone of voice across all family touchpoints
• Monitor campaign performance and identify opportunities for improvement
• Work collaboratively with Centre Managers, Enrolments Officers and the Growth & Commercial team

What we're looking for
 
We are looking for a confident and creative communicator who understands how great communication can build relationships, increase engagement and contribute to growth.
 
You will ideally have:

• 3+ years' experience in communications, marketing, customer engagement or community engagement
• Experience developing and managing customer communication programs and journeys
• Strong written communication and content creation skills
• Experience across email, social media and digital communication channels
• Experience using CRM, marketing automation or customer communication platforms
• Strong project management and organisational skills
• Excellent stakeholder engagement and relationship-building skills
• A proactive, hands-on approach with strong attention to detail

Experience within childcare, education, health or community-based organisations will be highly regarded.
 
A qualification in Marketing, Communications, Public Relations, Business or a related field is desirable, however equivalent professional experience will also be considered.
 
Why join Bright Steps Academy?
 
This is an opportunity to join a growing organisation where your work will directly influence how families experience our brand.
 
You'll have the opportunity to:

• Make an impact - Shape how families experience Bright Steps Academy
• Be creative - Lead engaging content, campaigns and communication journeys
• Drive growth - Contribute directly to family engagement, enrolment and retention outcomes
• Work with purpose - Help strengthen connections between our centres, families and local communities
• Enjoy flexibility - Work in a hybrid or remote environment
• Grow with us - Join a growing organisation with opportunities to make your mark

Ready to make an impact?
 
If you're a communications professional who enjoys creating great content, building meaningful customer journeys and seeing your work translate into real-world results, we'd love to hear from you.
 
Apply now to join Bright Steps Academy as our Communications Specialist.