Communications Associate

EXECUTIVE SUMMARY

Assists the Communications Department in creating engaging content that highlights the District’s people, programs, accomplishments, and impact. With a primary focus on video production and social media management, the position helps bring the District’s story to life across digital platforms and strengthens connections with employees, families, and the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Plan, script, edit, and produce video content that highlights organizational initiatives, people, events, and success stories.
• Identify storytelling opportunities and proactively recommend video, social media, and PR ideas that showcase the District’s mission, vision, and priorities.
• Assist in managing and maintaining the District’s social media accounts, ensuring content is timely, accurate, and consistent with organizational priorities.
• Develop, schedule, and publish social media content that aligns with current social media trends and digital storytelling techniques.
• Help maintain a content calendar that supports district campaigns, initiatives, and ongoing storytelling efforts.
• Monitor social media activity, proactively engaging with the District’s digital audience, responding to inquiries, and referring questions or concerns to appropriate departments or team members.
• Create basic flyers, signage, social media graphics, and other communication materials using established templates and brand guidelines.
• Assist with website maintenance and timely, accessible content updates as needed.
• Manage Virtual Backpack logistics, including the coordination of community relations and flyer requests, creation of a monthly newsletter, and regular updates to the Virtual Backpack webpage.
• Serve as a secondary contact for media relations and manage media tracking analytics.
• Coordinate bid process for print projects, giveaway items, and district apparel sale.
• Take photographs at school-related events.
• Assist with projects and special events that support District and department goals.
• Assist with emergency management procedures and crisis communication.
• Assist with the supervision of department interns.
• Perform other related duties as assigned to support the goals and priorities of the Communications Department and the District overall.

EDUCATION and/or EXPERIENCE

Minimum of an associate’s degree required. Bachelor’s degree in public relations, journalism, marketing, communications or comparable program preferred. Team members are expected to demonstrate continued professional growth and remain current in all facets of public relations and marketing.

QUALIFICATIONS

Strong written and verbal communication skills are critical to the success of this position, including the ability to develop clear, engaging content. Applicants must possess the ability to communicate effectively using relevant communication tools and targeted messaging. The following requirements are representative of the knowledge and skills required to be successful in this position:

• Demonstrates skills or experience in video production, filming, editing, and digital storytelling.
• Familiarity with digital communication strategies, including, but not limited to, social media, e-newsletter tools, and content management systems.
• Demonstrates initiative, responsiveness, creativity, and strong problem-solving skills with a proactive, service-oriented approach to meeting the needs of others.
• Demonstrates ability to proactively identify communication opportunities.
• Demonstrates ability to work independently and as a member of a team.
• Be highly organized.
• Demonstrates effective multi-tasking and time management skills.
• Maintains a high level of confidentiality.

PHYSICAL DEMANDS

Position requires general office physical demands. The team member must be able to travel between district buildings and attend occasional events outside of regular business hours.

WORK ENVIRONMENT

The noise level in the work environment is usually moderate.

Non-Discrimination Statement

The Sioux City Community School District offers career and technical programs in the following areas: Business & Marketing, Family & Consumer Science, Health Science, and Industrial Arts, Technology, & PLTW. The Sioux City Community School District is an equal opportunity/affirmative action employer and does not discriminate on the basis of race, creed, color, sex, sexual orientation, genetic information (for employment), national origin, religion, age (for employment), disability, socioeconomic status (for programs), marital status (for programs), or veteran status (for employment) in its educational programs and its employment practices.

The District is required by Title IX and 34 CFR Part 106 not to discriminate on the basis of sex in its programs, activities, or employment. Inquiries or grievances under Section 504 and Title II of the Americans with Disabilities Act may be directed to the Compliance Coordinator, at 627 4**th Street, Sioux City, IA 51101, (712) 279-6075, [email protected]. Inquiries about the application of Title IX and its regulations to the District may be referred to the Compliance Coordinator, the Assistant Secretary of the U.S. Department of Education, or both. Please see District board policies 103 and 504.4 for additional information on available grievance procedures.