Communications Director

Communications Director

Reports To:

Vice President of Institutional Advancement

Classification:

Full-Time, Exempt

Position Overview

The Communications Director leads Springer School and Center’s communications strategy and execution, ensuring clear, consistent, and compelling messaging across all audiences and channels. The Director is responsible for strengthening Springer’s brand and reputation and overseeing institutional communications, digital and social media, publications, marketing materials, and media relations.

Working collaboratively across the organization, the Communications Director supports enrollment, advancement, community engagement, and other institutional priorities while ensuring Springer’s mission, values, programs, and impact are effectively communicated to students, families, employees, alumni, donors, and the broader community.

Essential Functions

• Develop and execute a comprehensive communications strategy aligned with Springer’s mission, strategic priorities, and organizational goals.
• Serve as the primary steward of Springer’s brand, ensuring consistent messaging, voice, visual identity, and positioning across communications and materials.
• Lead institutional communications for families, employees, alumni, donors, prospective families, and the broader community.
• Write, edit, and oversee content for newsletters, publications, annual reports, press releases, website content, event materials, brochures, and other institutional communications.
• Oversee Springer’s website strategy and content, ensuring information is accurate, current, accessible, and effectively communicates the organization’s programs and impact.
• Develop and oversee Springer’s social media strategy, including content planning, audience engagement, performance monitoring, and brand consistency.
• Lead media and public relations efforts, including press releases, media inquiries, community outreach, and opportunities to increase awareness of Springer.
• Develop communications and marketing campaigns that support enrollment, fundraising, events, programs, and other institutional priorities.
• Partner with Advancement on communications supporting donor engagement, fundraising campaigns, alumni relations, and special events.
• Collaborate with Admissions to develop messaging, materials, and campaigns that effectively communicate Springer’s value to prospective students and families.
• Oversee the development and production of print and digital marketing materials, coordinating with designers, printers, photographers, videographers, and other external partners as needed.
• Direct photography and video efforts and maintain a strong library of visual assets representing Springer’s students, programs, people, and community.
• Oversee institutional publications and special projects, including the student yearbook, digital displays, community listings, advertisements, and other branded materials.
• Develop and maintain an institutional communications calendar to coordinate messaging, campaigns, events, publications, and key organizational milestones.
• Track communications and marketing performance and use relevant analytics to continually improve engagement and effectiveness.
• Provide communications counsel and support to organizational leadership, including sensitive, urgent, and crisis communications as appropriate.
• Supervise, coach, and develop communications staff and manage external vendors and partners.
• Perform other duties and contribute to school and organizational initiatives as assigned.

Minimum Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field, or equivalent relevant experience.
• Five or more years of progressively responsible experience in communications, marketing, public relations, or a related field, with experience in education, independent schools, nonprofits, or other mission-driven organizations preferred.
• Exceptional written and verbal communication skills with demonstrated strength in writing, editing, storytelling, and communicating effectively with diverse audiences.
• Strong knowledge of brand management, digital communications, social media, website content, and integrated marketing strategies and tools.
• Strong leadership, project-management, and organizational skills, including the ability to manage multiple priorities, collaborate across departments, supervise staff, and manage external partners.
• Sound judgment, discretion, and a collaborative, mission-driven approach with a commitment to Springer School and Center’s students, families, and community.