Communications Officer

About Atlantic Wellness
Atlantic Wellness is dedicated to providing free counselling and support services to youth and young adults (ages 12–25) who struggle with mental illness and mental health concerns. Our vision is to ensure all youth and young adults have access to the mental health support they need. We rely on strong communications, outreach, and storytelling to raise awareness and build support for our mission.

The Opportunity
Atlantic Wellness is seeking a creative, strategic, and detail-oriented Communications Officer to join our team. This role plays a vital part in amplifying our mission, strengthening community awareness, and engaging donors, partners, and the public through effective communications.

The ideal candidate is a strong writer and storyteller with excellent digital skills, who can balance creativity with strategy. They understand how to connect with diverse audiences and are passionate about promoting mental health advocacy and community impact.

Core Responsibilities:

Communications & Marketing

• Develop and execute communications strategies that support fundraising campaigns, programs, and events.
• Create compelling written, visual, and digital content across newsletters, social media, website, and print materials.
• Maintain consistent brand voice and messaging across all communications.
• Draft press releases, speeches, scripts, and talking points for events, presentations, and media opportunities.
• Build and manage relationships with community partners to enhance visibility and outreach opportunities, aiming for measurable results such as new collaborations, cross-promotions, and increased shared media presence.

Digital Strategy

• Manage the Atlantic Wellness website and social media platforms, ensuring timely updates and engaging, accessible content.
• Develop and schedule social media campaigns to grow reach and engagement (with goals such as audience growth, engagement rate increases, or campaign-specific outcomes).
• Track and analyze digital engagement metrics, providing regular reports to guide strategy.
• Coordinate email marketing campaigns and donor communications through the CRM system, aiming for strong open and click-through rates.

Event & Campaign Support

• Promote and coordinate awareness initiatives, fundraising campaigns, and special events with clear timelines and communications plans.
• Coordinate all logistics for photography, video, and media projects, including scheduling, permissions, and final distribution.
• Develop branded materials (banners, posters, digital ads, event toolkits) and provide on-site communications support at events (photography, live updates, post-event coverage).
• Support donor and community campaigns by preparing and coordinating mailouts, including letters, postcards, and stewardship packages.
• Capture and share stories, photos, and videos from events to highlight impact and donor/community contributions where professional photography services are not required. Manage logistics for contracting professional/event photographers when professional services are required beyond content creation.
• Create and maintain detailed workback schedules to ensure deadlines are met and campaigns/events are executed seamlessly.

Collaboration & Internal Communications

• Support internal communications by providing staff and board with timely updates, templates, and key messages to ensure alignment.
• Collaborate closely with program, development, and leadership teams to ensure communications reflect organizational priorities.

Crisis & Issues Management

• Support leadership with communications in response to sensitive issues or crises, ensuring clarity, consistency, and alignment with Atlantic Wellness values.

Professional Development

• Engage in ongoing professional development to stay current on communications best practices, digital trends, and nonprofit sector strategies.
• Apply new knowledge and innovations to strengthen Atlantic Wellness’s outreach and impact.

Other Duties

• Perform other duties as assigned to support the overall mission and operations of Atlantic Wellness.

Required Education, Credentials and Experience

• University degree or College Diploma in Communications, Marketing, Public Relations, Journalism, or related field (or equivalent experience).
• 2+ years of experience in communications, marketing, or digital strategy.
• Excellent writing, editing, and storytelling skills.
• Proficiency in digital platforms (social media, email marketing, web management).
• Graphic design and video editing skills are considered an asset.
• Bilingual (English & French) is considered a strong asset.
• Strong organizational and project management abilities.
• A passion for mental health advocacy and community impact.
• Flexibility to work occasional evenings and weekends, as required.
• Driver’s license and access to a vehicle.
• A current Criminal Record Check (Vulnerable Sector).

Pay: $59,387.00-$89,081.00 per year

Benefits:

• Dental care
• Extended health care
• Mileage reimbursement
• On-site parking
• RRSP match
• Vision care

Work Location: In person