Communications Specialist

Position Summary:

The Communications Specialist supports daily communication needs through content creation, digital media management, social monitoring, data analytics, and administrative coordination.

This role is hands on and execution focused, ensuring timely, accurate, and engaging communication across social media platforms, the company website, internal portals, and community channels.

Essential Functions:

·       Manage the daily creation, scheduling, publishing, and monitoring of content across all social media platforms, including Whatsapp channel, LinkedIn, Facebook, Instagram, and other digital channels, ensuring consistent brand voice and engagement.

·       Shoot content where needed for use on website and social media channels including the employee Whatsapp channels.

·       Assist with graphic creation (some templated) for various company functions including internal and external communications.

·       Monitor online activity and engagement in real time, responding to basic inquiries or flagging issues to the Director where appropriate.

·       Track, analyze, and report on key social media metrics, engagement data, audience growth, and campaign performance trends to support decision making.

·       Assist with drafting, editing, and preparing content for a variety of communication channels, including social media posts, newsletters, internal announcements, website updates, and employee communications.

·       Support the development and execution of employee engagement surveys, feedback tools, and pulse check initiatives, including data collection and basic reporting.

·       Maintain and update the company website to ensure content is accurate, current, and aligned with brand messaging, coordinating with external vendors where required.

·       Assist the Director of Corporate and Community Engagement in the preparation of media materials, including press kits, talking points, briefing documents, presentations, and communication drafts.

·       Monitor online conversations, media mentions, and public sentiment related to BGC, escalating potential risks, reputational issues, or emerging trends to management.

·       Provide real time support during communication campaigns, operational updates, outages, or public announcements to ensure timely information distribution.

·       Support planning and execution of corporate events, community engagements, press activities, and internal functions, including on site coordination and logistics support.

·       Maintain organized records of all published content, communication assets, media coverage, and digital performance reports for tracking and compliance purposes.

·       Ensure all content aligns with BGC’s brand guidelines, tone of voice, and communication standards.

·       Assist in creative development of visual content, including basic graphics, imagery, and multimedia assets for digital use.

·       Provide general administrative and operational support to the Corporate & Community Affairs team as required.

Other Requirements:

Ability to work flexible hours for events, urgent field work, hurricanes and other urgent communication needs.

Physical Demands:

·       Standard administrative duties; occasional outdoor work during events.

Work Environment:

·       Office based with routine field/event support.

Qualifications:

·       Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.

·       2 - 4 years of experience in communications, digital marketing, media, or content creation within a corporate or agency environment.

·       Strong written and verbal communication skills, with the ability to produce clear, engaging, and brand aligned content for multiple platforms.

·       Experience managing social media platforms (LinkedIn, Facebook, Instagram, etc.) including content scheduling, posting, monitoring, and engagement tracking.

·       Familiarity with social media analytics tools and reporting dashboards to measure engagement, reach, and performance.

·       Experience using website content management systems to update and maintain digital content accurately and efficiently.

·       Basic understanding of digital communication strategies, brand consistency, and audience engagement principles.

·       Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with basic design tools (e.g., Canva or similar platforms).

·       Ability to manage multiple tasks, meet deadlines, and work effectively in a fast paced, team-oriented environment.

·       Strong attention to detail, creativity, and a proactive approach to problem-solving and content development.

Skills / Attributes:

·       Creative thinker with strong attention to detail.

·       Excellent writing, editing, and visual communication skills.

·       Strong time management and organization.

·       Ability to work independently while supporting a team environment.

What’s In It for You

·       Competitive compensation and performance-based incentives

·       Comprehensive health and wellness benefits

·       Retirement savings plan with company matching

·       Generous paid time off and leave benefits

·       Life and accident insurance coverage

·       Opportunities for professional growth and career development

·       The chance to be part of a fully Bahamian led organization making a national impact

·       Hands on experience growing BGC’s digital footprint.

·       Opportunities for professional development in communications and brand management.