Communications Specialist

Job Purpose

The Communications & Engagement Specialist is responsible for developing and executing communication strategies that amplify the impact, visibility, and reputation of the Mr Price Foundation. The role drives engagement through strategic communications, content creation, media relations, digital marketing, stakeholder engagement, and event support while ensuring consistent and compelling storytelling across all communication channels.

Responsibilities

1. Communication Strategy

• Develop and implement communication plans that support the Foundation's strategic objectives.
• Drive awareness and engagement for Foundation programmes, campaigns, fundraising initiatives, and community impact projects.
• Collaborate with programme managers, executive leadership, and internal stakeholders to ensure aligned messaging and communication objectives.
• Identify opportunities to enhance the Foundation's brand awareness and stakeholder engagement.

2. Content Creation and Management

• Create audience-focused content for various communication platforms, including: Social media, Press releases, Newsletters, Annual and integrated reports, Foundation website, Internal communications
• Write, edit, and proofread communication materials to ensure consistency, accuracy, and alignment with the Foundation's brand voice.
• Develop impactful stories that showcase programme outcomes, beneficiary experiences, and community impact.

3. Media and Public Relations

• Build and maintain strong relationships with journalists, media outlets, and external stakeholders.
• Secure positive media coverage that promotes the Foundation's mission and achievements.
• Monitor media coverage and public sentiment, identifying risks, opportunities, and emerging issues.

4. Event Management and Support

• Promote Foundation events through digital, social, and traditional communication channels.
• Attend Foundation events to coordinate on-site communications and marketing activities.
• Represent the Foundation at conferences, workshops, volunteer activations, and other external engagements.
• Support the planning, coordination, and execution of Foundation events and activations.

5. Digital Communications and Community Management

• Manage and optimise digital communication channels, including social media, email marketing, and website content.
• Develop and schedule engaging content calendars.
• Drive audience growth, engagement, and reach across owned and shared communication channels.
• Monitor and analyse digital performance metrics and recommend improvements.
• Manage online communities and facilitate audience engagement.

6. Project Management

• Coordinate communication projects from planning through execution.
• Manage project timelines, budgets, deliverables, and stakeholder expectations.
• Support the production of annual and integrated reports through content development and stakeholder coordination.
• Maintain productive relationships with agencies, suppliers, and service providers.
• Ensure projects are delivered on time, within budget, and aligned to Foundation objectives.

7. Corporate Communications

• Identify and position Foundation impact stories across Mr Price Group internal communication channels.
• Increase employee awareness, engagement, and participation in Foundation initiatives.

Qualifications

Bachelor's Degree in Marketing, Communications, Public Relations, or a related discipline will be advantageous.

3-5 years' experience in Communications, Public Relations, Marketing, or a similar role.