Communications Strategy and Business Development Manager

About the role

As Communications Strategy & Business Development Manager, you will manage new business leads from initial contact through discovery, proposal development and pitch presentation. You will uncover what prospective clients genuinely need, translate their challenges into clear communications strategies and develop persuasive proposals that demonstrate how Midas can deliver meaningful results. You will also work with senior leadership and Account Managers to identify opportunities to expand existing client relationships, while contributing to the evolution of the agency's services, positioning and strategic priorities. This is not a client delivery role. However, practical experience implementing communications strategies is highly valuable, as it will enable you to develop recommendations that are ambitious, realistic and commercially sound.

Key responsibilities

• Manage new business leads from initial enquiry through discovery, proposal development, pitch and follow-up
• Lead discovery meetings to understand prospective clients' business challenges, objectives, communications needs and budgets
• Evaluate briefs and conduct audience, market, competitor and cultural research to identify strategic opportunities
• Develop integrated communications strategies across PR, digital, social, content, creative, creator, paid, partnership and experiential channels
• Translate research and data into clear insights, strategic direction and actionable recommendations
• Lead the creation and presentation of proposals, pitch decks and other client-facing materials
• Coordinate specialist input and work with management to develop appropriate scopes, KPIs, budgets and commercial recommendations
• Maintain accurate oversight of the new business pipeline, next steps and proposal deadlines
• Identify and develop strategic upsell and cross-sell opportunities for existing clients
• Contribute to the agency's wider strategic direction, positioning, capabilities and growth priorities

About you

• At least 4 years' experience in communications strategy, integrated communications, agency business development or a closely related field
• Experience managing new business opportunities and developing proposals and pitch presentations
• Strong research and analytical skills, with the ability to translate complex information into clear strategic recommendations
• Experience developing integrated strategies across multiple communications channels
• Confidence leading client conversations, presenting ideas and responding to questions
• Strong commercial awareness, including scopes of work, budgets, KPIs and agency profitability
• Practical experience delivering communications strategies from planning through implementation is highly advantageous
• A strong understanding of the evolving PR, media, social, digital and creator landscape
• Excellent professional English verbal and written communication skills

About us

Midas PR Group is a multi-award-winning integrated communications agency based in Bangkok.

Benefits

• Work with leading Thai and international clients across multiple industries
• Join a collaborative, international and high-performing team
• Flexible hybrid working structure
• Autonomy and ownership over client accounts
• Clear opportunities for professional development and career progression
• Competitive salary and benefits