Communications Strategy and Integration Manager

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Position Title: Communication Strategy & Integration Manager

Job Summary:

The jobholder is responsible in creating, executing and monitoring performance of 360 go-to-market campaigns for segments that will be assigned to him/her.

Duties and Responsibilities:

• Creation / authorship and leading of 360 marketing campaigns
• Responsible in guiding / ensure proper creation of communications brief from internal clients (program / product managers)
• Project management of GTM campaigns
• Ensures seamless and timely execution of all collaterals / elements in the GTM customer journey. These include (but not limited to): creatives collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.
• Provide regular innovation initiatives that can be explored / applied to GTMs

Qualifications:

• Must have a bachelor’s degree from a college/university, preferably a graduate of communications / marketing or business course.
• Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus
• Marketing Comms or In-house agency experience in banking a plus
• At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency
• Able to translate & execute marketing business objectives to marketing communications plans
• Able to convey ideas / plans through strong, convincing presentations or conversations across leaders and key stakeholders
• Has strong working knowledge of MS Word, Excel, and PowerPoint.
• Process oriented especially in communications development – from briefing, approvals, implementation, post review; Open and able to create & improve processes as needed.
• Well rounded in all aspects of marketing communications – digital, traditional, events & activation
• Has knowledge & understanding of media planning & execution
• Strong organizational and consolidation skills for administrative items and data across different business units / media channels etc.
• Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights
• Strong time management skills and ability to manage multiple projects simultaneously.
• Creative problem solving and ideation skills.
• People person – works well with teams, and when needed is able to host / present to big groups.

OTHER DETAILS:

Unit: Consumer Business Sector/ Usage, Partnership & Communications Management Department

Work Location: MCC Center Ayala Avenue, Makati City