Community Management Associate

The Community Management Associate is responsible for setting the standards for core engagement team services and spearheading projects to evaluate and, where necessary, improve processes or protocols to ensure work quality at all times.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

SOCIAL MEDIA EXPERTISE

• Be updated with industry and social media trends in order to be proactive in actualizing business opportunities (service upsell, page growth) and cascade this to your respective team
• Trend Reports
• Social Media Best Practices Tracker
• Social Media Updates Tracker

COMMUNITY MANAGEMENT

• Support in implementing social media and communication campaigns to align with marketing strategies
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in online events such as webinars and live sessions to build the community and boost brand awareness (Facebook, Instagram, Twitter, and Tiktok Live)
• Coordinate with Strategy, Analytics, and Media teams to ensure brand consistency

CONTENT MANAGEMENT

• Publish content across major social media platforms based on the quantity agreed upon by the client and NuWorks with 100% accuracy.
• Knowledge of the technicalities of content publishing across social media platforms (Facebook, Twitter, Instagram, Tiktok, YouTube, Sizmek, Spotify, etc.)
• Stay up-to-date with social media developments and generate new ideas to act as consultants to other departments on how to use social media platforms strategically.
• Create ad-hoc content calendar based on trends, events, and the client’s industry

INSIGHTS

• Leverage existing content on various social media channels to help the client communicate to target audiences.
• Audit and analyze channel performance and translate sentiments into actionable recommendations for other departments to use strategically.
• Post-Campaign Report
• Sentiment Analysis
• Social Listening Report
• Channel Performance Assessment Report

PROJECT MANAGEMENT

• Implement and optimize personalized, targeted marketing campaigns on major social media platforms
• Identify, plan and implement key projects to improve quality and increase productivity resulting in significant process improvement and client satisfaction.

CLIENT INTERFACE

• Ability to present data and insights to multi-level clients as a social media expert while actively connecting with the audience.

TRAINING

• Complete L&D sessions required by the line manager.
• Join at least (2) B&L sessions and other seminars from #NWAcademy

INTERPERSONAL

• Establish and build rapport with Business Unit and Engagement Team
• Build connections with the rest of NW through participating in different employee engagement and L&D activities.

QUALIFICATIONS

• 4-year college degree in Communication, Marketing, Advertising, and any other related field
• Proven track record of at least 1 year work experience in Social Media (Community Management, Social Listening, and Sentiment Reporting)
• Experience in a client interfacing role and comfortable presenting to different audiences, tailoring messages accordingly
• Experience and ability to tell the story using data, research and insights research
• Attention to detail and ability to multitask
• Has knowledge and proficiency on: Facebook, Instagram, X, Youtube, and Tiktok proficiency
• Is proficient in using Social Media Tools such as: Talkwalker and Export Comments