Community Management

Community Management

Position: Community Management Specialist

Department: Affiliate & Influencer Marketing

Reports To: Community Management Lead / Affiliate Marketing Manager

Job Overview

The Community Management Specialist is responsible for building, engaging, and growing the brand’s online creator and affiliate community. The role focuses on maintaining active relationships with community members, implementing engagement activities and challenges, supporting affiliate campaigns, and turning community members into active brand advocates and affiliates.

Key Responsibilities

1. Community Growth & Recruitment

• Recruit new creators, affiliates, customers, and potential brand ambassadors.
• Invite and onboard qualified members into the brand's official communities.
• Support community growth targets and recruitment campaigns.
• Maintain an organized and updated community member database.
• Identify highly active members who can become VIPs, ambassadors, or campaign partners.

2. Community Engagement

• Maintain daily communication and engagement within community channels.
• Welcome new members and guide them through community rules and opportunities.
• Answer basic questions regarding campaigns, products, commissions, samples, and activities.
• Encourage conversations and interaction among members.
• Maintain a positive, professional, and active community environment.

3. Challenges, Games & Activities

• Develop weekly and monthly community challenges.

• Create activities such as:

  • Posting challenges
  • Affiliate sales challenges
  • Livestream challenges
  • Best-content competitions
  • Referral challenges
  • Product education quizzes
  • Engagement games

• Track participation and identify winners.

• Coordinate rewards, incentives, and recognition for community members.

4. Affiliate & Creator Activation

• Encourage community members to create affiliate content.
• Push priority SKUs, campaigns, promotions, and brand announcements.
• Encourage creators to participate in livestreaming and affiliate programs.
• Follow up with inactive creators and help reactivate them.
• Identify high-performing creators for potential paid campaigns or long-term partnerships.

5. Online & Offline Events

• Support online community events, training sessions, workshops, and creator gatherings.
• Assist in organizing offline events, meetups, product launches, and VIP activities.
• Identify active members from different regions who can potentially become regional ambassadors or event partners.
• Coordinate invitations, attendance, and community communications for events.

6. Community Monitoring

• Monitor conversations, questions, complaints, and feedback.
• Escalate sensitive concerns or issues to the appropriate team.
• Ensure community guidelines are followed.
• Monitor member activity and remove spam, inappropriate content, or unauthorized promotions when necessary.

7. Reporting & Performance

• Prepare weekly and monthly community reports.

• Track key metrics including:

  • Total community members
  • New members recruited
  • Active members
  • Engagement rate
  • Challenge participation
  • Number of activated affiliates
  • Affiliate videos generated
  • Livestream participation
  • Sales/GMV generated, when applicable

• Provide insights and recommendations to improve community performance.

Qualifications

• Strong communication and relationship-building skills.
• Comfortable communicating with creators, affiliates, and customers.
• Familiar with TikTok, Shopee, Facebook, Viber, Messenger, and other community platforms.
• Basic understanding of influencer and affiliate marketing.
• Organized and capable of managing multiple campaigns and community activities.
• Creative in developing games, challenges, and engagement activities.
• Able to work with targets and prepare performance reports.
• Experience in community management, influencer marketing, affiliate marketing, or social media is an advantage.

Key Performance Indicators (KPIs)

Performance may be measured through community growth, active member rate, engagement, affiliate activation, content generated, challenge participation, livestream participation, creator retention, and GMV/sales contribution.

Ideal Candidate

We are looking for someone who is energetic, organized, creative, and comfortable talking to different types of people. The ideal candidate should not only manage the community but actively build relationships that turn members into loyal affiliates, creators, ambassadors, and advocates for the brand.

Compensation & Benefits

Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)
13th Month Pay
HMO coverage upon regularization
Growth opportunities within a dynamic e-commerce environment
Job Type: Full-time, onsite

Work Location: San Miguel, Manila