Community Manager, Reddit

Our client is looking for a Community Manager who can help them with their Reddit strategy.

This will be 12+ months, fulltime hours per week, and onsite 3-4x per week downtown Toronto.

Core responsibilities:

• Develop and own the Reddit content strategy, including priority content topics and engagement approach
• Maintain a comprehensive playbook including platform best practices, tone of voice, and engagement guidelines
• Develop the blueprint required to scale Reddit participation across the organization
• Provide coaching and advisory support to internal partners engaging on Reddit
• Manage brand-level comments and responses (non-business specific), in partnership with legal, risk, and communications teams
• Educate on Answer Engine Optimization (AEO) best practices into incorporate into Reddit responses
• Plan and manage Ask Me Anything (AMA) programs throughout the year
• Track performance, identify insights, and continuously optimize our Reddit strategy

What you bring:

• Strong understanding of Reddit culture, communities, and engagement is a must.
• Experience in social media, digital marketing, or platform program management
• Experience developing playbooks and governance models
• Excellent written communication and stakeholder management skills
• Familiarity with AEO/SEO principles is a must