Community Marketing Operations Manager

About the role

Community Marketing Operations Manager responsible for managing and optimizing channel operations across key platforms such as Telegram, Viber, and Facebook to build stable traffic entry points, while also building and operating community systems for private domain activation, conversion, and retention.

Key responsibilities

• Manage and optimize accounts and/or account matrices across key platforms such as Telegram, Viber, FB, and build stable traffic entry points
• Design and continuously optimize the end-to-end user journey, improving visit rate, lead capture rate, and conversion rate
• Build and maintain channel attribution and tracking, monitor funnel metrics, and iterate based on data (impressions → engagement → clicks → visits → sign-ups/leads/bets)
• Establish channel SOPs and a recurring performance review process: topic selection strategy, publishing cadence, viral content analysis, distribution tactics, and compliance with platform rules and traffic policies
• Build and operate the community system: positioning, onboarding rules, group guidelines, atmosphere management, and user segmentation/tagging (new users / active / dormant / VIP)
• Plan and execute community content and engagement rhythms: topics, live sessions/shares, check-in challenges, and benefit campaigns to improve engagement, retention, and trust
• Own conversion within the private domain: onboarding flows, benefit delivery, Q&A/support, and 1:1 follow-ups to increase consultation and purchase/enrollment conversion
• Standardize and scale best practices: community SOPs, message scripts/playbooks, operating calendars, and user case studies/testimonials to drive referrals and viral growth
• Work closely with Data, Design, Product, and Customer Support to deliver landing pages, tracking instrumentation, tool configuration, campaign launches, and dashboards
• Produce regular data analyses and growth retrospectives, propose actionable optimization plans, and drive execution to closure

About you

• Bachelor's degree or above
• 5 years of experience in Channel Ops / Growth Ops / Community Ops / Private Domain Ops
• Strong understanding of content distribution and traffic-driving tactics on at least 1–2 major platforms (e.g., Telegram, Facebook), including common limitations and compliance requirements for external traffic redirection
• Solid data capability: able to diagnose issues using funnel metrics and run A/B tests or comparative analyses; proficient with Excel/Spreadsheets; familiarity with dashboards/BI concepts (SQL/BI is a plus)
• Strong content and campaign planning skills: able to independently create plans, execute on schedule, and iterate through retrospectives
• Excellent communication and cross-functional coordination skills; able to align external partners/users and internal stakeholders