Conceptual Copywriter

Who you are

• 4-6+ years into your creative career, with strong thinking, craft, and a portfolio that shows what you can do
• Curious, collaborative, and highly motivated
• Strong conceptually, with exceptional writing craft and a sharp instinct for ideas
• Comfortable writing across different tones, formats, and audiences
• Able to balance creative ambition with commercial objectives
• Interested in using data, testing, and audience insight to improve creative performance
• Passionate about branding, storytelling, travel, and culture
• Excited by emerging creative tools and technologies, including AI
• Ready to be contribute to an idea-first, progressive in-house studio
• Have experience working within an advertising agency or strong brand side creative environment
• Have a portfolio demonstrating thorough conceptual thinking and execution across multiple formats
• Be confident working across multiple channels and formats
• Have an instinct for how words work with visuals
• Have strong communication and collaboration skills
• Be highly organised and comfortable managing multiple projects at once
• Have a genuine passion for travel and creativity
• Experience in film production process advantageous

What the job involves

• We're looking for a Conceptual Copywriter with strong advertising agency or brand-side creative experience to join KAYAK’s in-house creative team
• You might come from a traditional advertising background, a social-first creative team, or somewhere in between
• What matters most is that you know how to develop big ideas and communicate them with words - writing sharp, compelling copy, and bringing campaigns to life across multiple channels
• At KAYAK, creativity plays a central role in how we grow our brands
• We’re looking for someone who understands the power of language - someone who can turn product truths, cultural insight, and business challenges into work people actually notice
• Work that entertains, builds the brand, and drives performance
• You should be obsessed with words and understand how they shape not just campaigns, but the voice and personality of a brand
• You know how to balance clarity with creativity, humour with strategy, and craft with commercial impact
• As comfortable having and communicating your ideas as you are bringing them to life in a collaborative studio setting
• Develop creative concepts and write copy across brand, performance, social, video, digital, OOH, and emerging platforms
• Write across a wide range of formats including campaigns, scripts, social content, CRM, landing pages, product messaging, and brand communications
• Help shape and evolve KAYAK’s voice and tone across multiple touchpoints
• Partner with creatives, designers, marketers, and product teams to create cohesive, insight-led creative
• Help take ideas from brief through execution while maintaining a high level of craft
• Contribute to presentations, campaign platforms, messaging frameworks, and creative strategy
• Use testing and performance insights to refine messaging and improve results
• Help maintain and elevate creative standards across the team

Benefits

• Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
• Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
• Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
• Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
• Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
• Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms