Conceptualization Marketing Manager / Assistant Manager

About the role
As a Conceptualization Marketing Manager / Assistant Manager, you will develop and execute creative marketing campaigns that strengthen our brand and drive business growth. Working closely with internal teams and external partners, you will transform business objectives into impactful marketing concepts across digital, retail, and offline channels.

What you'll be doing

1. Retail industry experience or knowledge of retail operations, consumer behaviour, and retail marketing will be an added advantage.
2. Develop creative marketing concepts aligned with business objectives.
3. Plan and execute integrated marketing campaigns across digital, retail, and offline channels.
4. Collaborate with internal teams, designers, agencies, and external partners to deliver marketing initiatives.
5. Manage campaigns from concept development through execution and post-campaign review.
6. Ensure all marketing materials are consistent with brand guidelines and messaging.
7. Monitor campaign performance and recommend improvements based on insights.
8. Manage campaign budgets, timelines, and project schedules.
9. Support product launches, promotional campaigns, and brand-building activities.
10. Perform other duties and ad hoc assignments as required.

What we're looking for

1. Bachelor’s Degree in Marketing, Mass Communication, Business, or related field.
2. 3–6 years of marketing experience (Assistant Manager); 6+ years (Manager).
3. Experience in campaign conceptualization and integrated marketing.
4. Strong creativity, communication, and stakeholder management skills.
5. Able to manage multiple projects in a fast-paced environment.
6. Knowledge of digital marketing and social media is an advantage.
7. Retail industry experience or understanding of retail marketing and consumer behaviour is an added advantage.
8. Proficiency in Microsoft Office; design or project tools is a plus.
9. Self-driven, proactive, and a strong team player.