Consumer Activation Lead (North Luzon)

The Activation Lead supports the Consumer Activation Manager in developing and executing marketing strategies for on-premise channels such as HoReCa (HRC), Leisure, and Designated Smoking Area (DSA) within assigned zones and territories. Manage consumer campaigns to drive brand awareness, encourage trials, boost repurchases, and reward loyalty.

What you will do:

1. Activation Strategy:

   • Assist in creating marketing plans for assigned zones.
   • Analyze data and trends to identify opportunities.
   • Develop action plans to increase brand awareness and customer loyalty.

2. Campaign Development:

   • Support the creation of consumer campaigns, including product launches and visibility initiatives.

3. Program Management:

   • Oversee deployment and implementation of activations.
   • Manage budgets and resources efficiently.
   • Provide guidance to third-party agencies to ensure high-quality output.

4. Account Management:

   • Maintain relationships with key outlet owners and managers.

5. Campaign Monitoring:

   • Continuously monitor and evaluate campaign effectiveness, feeding data into strategic reviews

Requirements:

• Bachelor's Degree graduate, preferably of a Marketing / Business / Communications or Psychology/Behavioral Sciences related courses
• At least 2 years experience in Marketing,Trade/Channel Marketing, Consumer Engagement, Brand Activation, ideally with experience either in the HRC/Leisure channel itself or with brands with a significant presence in this channel (e.g. alcohol brands)
• Good communication skills - Oral and Written (English, Filipino), or local dialects is a plus
• Consumer Trendspotting and Data Gathering, Insighting and Analysis
• Activation Management
• Account and Partnership Management
• Strong communication skills (negotiation and presentation skills)
• Innovation Implementation
• Project Management and Evaluation includes budget management
• Strong understanding of TPA execution of control & compliance
• Adept with MS Office (Word, Excel & Powerpoint)
• High sense of ownership, accountability and entrepreneural skills
• Adaptable, flexible and open to change
• Problem solving and ability to analyze business situation and propose actionable solutions focusing on driving consume awareness, trial, repeat purchase and loyalty