Consumer and Market Insight Analyst

About Us:

Come Join Our Team! FOTILE is a leading international manufacturer of High-end Kitchen appliances. FOTILE is China's most successful high-end kitchen appliance manufacturer, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. FOTILE is the choice of appliance for over 17 million families around the world.

Job Responsibilities:

• Conduct market research to identify consumer trends, category developments, competitive activity, and emerging growth opportunities.
• Analyze consumer behavior, purchase drivers, customer segments, and market trends to support business and marketing decisions.
• Monitor competitors across products, pricing, promotions, positioning, distribution, digital presence, and new product launches.
• Develop regular market and competitive intelligence reports for leadership and crossfunctional teams.
• Analyze internal sales, ecommerce, customer, and marketing data to identify trends and areas of opportunity.
• Partner with Marketing, Sales, ECommerce, Product, and Customer Service teams to provide insights that support strategic planning.
• Conduct customer segmentation and develop consumer profiles to improve targeting, positioning, and messaging.
• Support new product development and launches by evaluating market demand, consumer needs, competitive positioning, and pricing opportunities.
• Design and manage consumer research projects, including surveys, interviews, focus groups, and other qualitative and quantitative studies.
• Track brand awareness, consumer sentiment, customer feedback, and market perception.
• Develop dashboards and presentations that clearly communicate key findings, trends, risks, and recommendations.
• Evaluate campaign, product, and channel performance to identify opportunities for optimization.
• Stay current on trends within the kitchen appliance, home improvement, retail, ecommerce, and consumer lifestyle markets.
• Provide leadership with datadriven recommendations to support short and longterm business strategy.

Qualifications:

• Bachelor's degree in Marketing, Business, Market Research, Economics, Statistics, Data Analytics, or a related field.
• 4+ years of experience in market research, consumer insights, business intelligence, marketing analytics, strategic planning, or a related field.
• Strong analytical skills with experience interpreting large datasets and translating findings into actionable business recommendations.
• Experience with consumer research, competitive analysis, market segmentation, and trend analysis.
• Experience working with consumer products, appliances, retail, ecommerce, home improvement, or related industries is preferred.
• Familiarity with syndicated market research platforms or consumer research tools is a plus.
• Strong presentation and storytelling skills with the ability to communicate complex findings clearly to different audiences.
• Experience managing external market research firms and overseeing endtoend research projects, from project scoping and vendor selection through execution, analysis, and delivery of actionable insights.

FOTILE is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V