Consumer Engagement Executive

Main Duties and Responsibilities:

• Lead and manage a field team of approximately 15 20 Promoters and Supervisors across multiple cities.
• Manage team deployment, attendance, field coverage, performance, and compliance with company and campaign standards.
• Conduct regular field visits to monitor team performance and execution quality, with daily coverage in the primary city and regular visits to other assigned cities.
• Prepare and manage route plans in coordination with Account Management and Sales to ensure effective coverage and alignment with product availability.
• Brief, coach, and support Promoters and Supervisors to ensure clear understanding of campaign objectives and execution standards.
• Monitor field execution, identify issues and gaps, and ensure timely corrective actions.
• Act as the main communication link between the field team and management, ensuring timely updates and follow-up on action points.
• Prepare accurate and timely weekly performance reports, including team performance, achievements, challenges, and action points.
• Collect and analyze market feedback, consumer insights, and field observations to identify opportunities and improve execution.
• Maintain a strong field presence while managing reporting, planning, and administrative responsibilities.
• Support other company campaigns and initiatives when required.
• Prepare and maintain regular performance and activity reports.
• Analyze field data to identify performance trends and areas for improvement.
• Use Microsoft Excel, PowerPoint, and Power BI for reporting, analysis, and performance tracking.

Desired Candidate Profile

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• Previous experience in Consumer Engagement, Field Marketing, Trade Marketing, Sales, or a similar field-based role.
• Proven experience in leading or supervising field teams, preferably across multiple locations or territories.
• Good understanding of field operations, market dynamics, and consumer engagement.
• Good planning, organization, communication, and problem-solving skills.
• Good knowledge of Microsoft Office, especially Excel and PowerPoint.
• Working knowledge of Power BI and data analysis.
• Language skills: Kurdish, English, and Arabic.
• Willingness to maintain a high level of field presence and travel regularly across the assigned region.
• Flexibility to work across different locations and support business needs and campaigns as required.
• Ability to manage multiple priorities while maintaining strong execution and reporting standards.